Whichit Overview

  • Founded
  • 2012
  • Status
  • Private
  • Employees
  • 3
  • Latest Deal Type
  • Seed
  • Latest Deal Amount
  • $645K
Latest Deal Amount
  • Investors
  • 4

Whichit General Information


Developer of an interactive commercial content platform designed to offer clear and precise customer insights without disrupting their experience. The company's platform permits creation of rich media unique ad units in the form of polls, quizzes, trivia and surveys for offers quick audience segmentation and retarget based on preferences, enabling advertisers and publishers to increase engagement levels and gain actionable insights.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Accelerator/Incubator Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • 20 Ropemaker
  • London EC2Y 9AR
  • England, United Kingdom
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Whichit Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Seed Round $645K 00000 Completed Startup
3. Grant 30-Jul-2015 00000 Completed Startup
2. Accelerator/Incubator 01-Jan-2015 Completed Startup
1. Accelerator/Incubator 01-Jan-2014 Completed Startup
To view Whichit’s complete valuation and funding history, request access »

Whichit Executive Team (3)

Name Title Board Seat Contact Info
Jonathan Gan Co-Founder & Chief Executive Officer
Yarden Jacobson Co-Founder & Chief Technology Officer
Galit Gan Co-Founder & Creative Director
To view Whichit’s complete executive team members history, request access »

Whichit Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Whichit Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Innovate UK Government 000 0000 000000 0
FbStart Accelerator/Incubator 000 0000 000000 0
Eden Rock Capital Management Venture Capital Minority 000 0000 000000 0
Galvanise Capital Angel Group Minority 000 0000 000000 0
To view Whichit’s complete investors history, request access »