WhatUsersDo Overview

  • Founded
  • 2008
  • Status
  • Acquired/​Merged
  • Employees
  • 40
  • Latest Deal Type
  • M&A

WhatUsersDo General Information


Provider of a user experience testing platform created to understand customers and improve conversions. The company's user experience testing platform gets on-demand videos of customers using website or app and speaking their thought, identifies bugs and conversion killers on key customer journeys, captures and organizes users feedback in real time that helps internet marketers, design agencies, website owners and developers in their various user experience goals, helping companies, enabling clients to test usability, benchmark competing websites, understand user behaviour and get feedback on their online propositions to improve their websites on desktop, tablet and mobile devices.

Contact Information

Ownership Status
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • United House, North Road
  • London N7 9DP
  • England, United Kingdom
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WhatUsersDo Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 21-Dec-2017 00.000 Completed Generating Revenue
4. Later Stage VC 29-Apr-2016 00000 00.000 Completed Generating Revenue
3. Angel (individual) 01-Mar-2014 00000 00.000 00.000 Completed Generating Revenue
2. Early Stage VC 15-May-2012 $580K $669K 00.000 Completed Product Development
1. Seed Round 01-Jan-2009 $89K $89K Completed Startup
To view WhatUsersDo’s complete valuation and funding history, request access »

WhatUsersDo Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Ordinary 2 0,000 00.000000 000.00 000.00 00 000.00 00.000
Ordinary 1 0,000 00.000000 000.0 000.0 00 000.0 00.000
To view WhatUsersDo’s complete cap table history, request access »

WhatUsersDo Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Provider of a user experience testing platform created to understand customers and improve conversions. The company's us
Media and Information Services (B2B)
London, United Kingdom
40 As of 2015
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000000000000000000000 00000000
Palo Alto, CA
00 As of 0000
00.00 0000-00-00
0000000000 0 00.000


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00000 000 00000000000 00000000 (000)
Ramat Gan, Israel
000 As of 0000
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WhatUsersDo Competitors (50)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Lookback Venture Capital-Backed Palo Alto, CA 00 00.000 0000000000 0 00.000
000000000 Formerly VC-backed Ramat Gan, Israel 000 0000 000000&0 0000
00000000000 Venture Capital-Backed San Francisco, CA 000 00000 00000000 00000
00000000 Formerly VC-backed Amsterdam, Netherlands 000 00.000 000000&0 00.000
000000000 Formerly VC-backed San Francisco, CA 000 00000 00000000 00000
You’re viewing 5 of 50 competitors. Get the full list »

WhatUsersDo Executive Team (10)

Name Title Board Seat Contact Info
Lee Duddell Founder and UX Director
Steven Porthouse Board Member & Business Development Director
Mathew Witt Serial Technology Investor
Oliver Newton Commercial Head of Publishing (Media), Education, Utilities & Telco Sectors
Valerie Baudry Finance & Office Manager
You’re viewing 5 of 10 executive team members. Get the full list »

WhatUsersDo Board Members (2)

Name Representing Role Since
Steven Porthouse WhatUsersDo Board Member & Business Development Director 000 0000
You’re viewing 1 of 2 board members. Get the full list »

WhatUsersDo Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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WhatUsersDo Former Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Christopher Wilds Angel (individual) Minority 000 0000 000000 0
Gerard Callaghan Angel (individual) Minority 000 0000 000000 0
Mathew Witt Angel (individual) Minority 000 0000 000000 0
Northstar Ventures Venture Capital Minority 000 0000 000000 0
To view WhatUsersDo’s complete investors history, request access »