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Provider of a user experience testing platform created to understand customers and improve conversions. The company's user experience testing platform gets on-demand videos of customers using website or app and speaking their thought, identifies bugs and conversion killers on key customer journeys, captures and organizes users feedback in real time that helps internet marketers, design agencies, website owners and developers in their various user experience goals, helping companies, enabling clients to test usability, benchmark competing websites, understand user behaviour and get feedback on their online propositions to improve their websites on desktop, tablet and mobile devices.

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Parent Company
Primary Office
  • United House, North Road
  • London N7 9DP
  • England, United Kingdom

+44 020 0000 0000
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WhatUsersDo Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 21-Dec-2017 00.000 Completed Generating Revenue
4. Later Stage VC 29-Apr-2016 00000 00.000 Completed Generating Revenue
3. Angel (individual) 01-Mar-2014 00000 00.000 00.000 Completed Generating Revenue
2. Early Stage VC 15-May-2012 $580K $669K 00.000 Completed Product Development
1. Seed Round 01-Jan-2009 $89K $89K Completed Startup
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WhatUsersDo Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
% Owned
Ordinary 2 0,000 00.000000 000.00 000.00 00 000.00 00.000
Ordinary 1 0,000 00.000000 000.0 000.0 00 000.0 00.000
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WhatUsersDo Competitors (54)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
UserTesting Venture Capital-Backed San Francisco, CA 000 000.00 00000000000 000.00
0000 Formerly VC-backed Tel Aviv, Israel 0 000000&0
00000000000 Venture Capital-Backed Reston, VA 000 00000 000000000 00000
0000000 0000000 Venture Capital-Backed London, United Kingdom 00 000 00000000000 000
00000000 Venture Capital-Backed Menlo Park, CA 00.000 0000000000 0 00.000
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WhatUsersDo Former Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Chris Wilds Angel (individual) Minority 000 0000 000000 0
Gerard Callaghan Angel (individual) Minority 000 0000 000000 0
Mathew Witt Angel (individual) Minority 000 0000 000000 0
Northstar Ventures Venture Capital Minority 000 0000 000000 0

WhatUsersDo Executive Team (10)

Name Title Board
Nicholas Imrie Chief Executive Officer
Lee Duddell Founder and UX Director
Steven Porthouse Board Member & Business Development Director
Mathew Witt Serial Technology Investor
Oliver Newton Commercial Head of Publishing (Media), Education, Utilities & Telco Sectors

1 Former Executive

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WhatUsersDo Board Members (2)

Name Representing Role Since Contact
Steven Porthouse WhatUsersDo Board Member & Business Development Director 000 0000

1 Former Board Member

You’re viewing 1 of 2 board members. Get the full list »