Vertis Communications (Fragrance)

Vertis Communications (Fragrance) General Information

Description

Provider of targeted advertising and marketing solutions to America's leading retail and consumer services companies. The company provides print advertising, direct marketing solutions, and related value-added services to America's leading retail and consumer services companies. The company delivers marketing programs that create strategic value for clients by using creative services, color management technologies, proprietary research, customer targeting expertise, premedia and media services, combined with its world-class printing expertise. It has been recognized as one of Fortune magazine's "Most Admired Companies" in advertising and marketing. It operates in two segments, Advertising Inserts and Direct Mail. The Advertising Inserts segment provides a range of printed targeted advertising products inserted primarily into newspapers. Its products and services include targetable advertising insert programs for retailers and manufacturers; newspaper products, including TV magazines, Sunday magazines, color comics, and special supplements; consumer research; and creative services, including page layout and design. This segment's customers include grocery stores, drug stores, other retailers, newspapers, and consumer goods manufacturers. The Direct Mail segment provides one-to-one marketing programs; automated digital fulfillment services; direct mail production; data design, collection, and management services; mailing management services; measurement services; and response management, warehousing, and fulfillment services. This segment offers its products and services to consumer goods manufacturers, financial institutions, Internet advertisers, not-for-profit organizations, retailers, and government agencies. In addition, the company provides various premedia, media services, and other technologies, including digital content management; graphic design and animation; digital photography, compositing, and retouching; in-store displays, billboards, and building wraps; consulting services; newspaper advertising development; and media planning and placement, and software solutions.