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Vertis Communications (Fragrance)

2000 FOUNDED
M&A STATUS
5K-10K EMPLOYEES
Buyout/LBO LATEST DEAL TYPE
1 FINANCING ROUNDS
Description

Provider of targeted advertising and marketing solutions to America's leading retail and consumer services companies. The company provides print advertising, direct marketing solutions, and related value-added services to America's leading retail and consumer services companies. The company delivers marketing programs that create strategic value for clients by using creative services, color management technologies, proprietary research, customer targeting expertise, premedia and media services, combined with its world-class printing expertise. It has been recognized as one of Fortune magazine's "Most Admired Companies" in advertising and marketing. It operates in two segments, Advertising Inserts and Direct Mail. The Advertising Inserts segment provides a range of printed targeted advertising products inserted primarily into newspapers. Its products and services include targetable advertising insert programs for retailers and manufacturers; newspaper products, including TV magazines, Sunday magazines, color comics, and special supplements; consumer research; and creative services, including page layout and design. This segment's customers include grocery stores, drug stores, other retailers, newspapers, and consumer goods manufacturers. The Direct Mail segment provides one-to-one marketing programs; automated digital fulfillment services; direct mail production; data design, collection, and management services; mailing management services; measurement services; and response management, warehousing, and fulfillment services. This segment offers its products and services to consumer goods manufacturers, financial institutions, Internet advertisers, not-for-profit organizations, retailers, and government agencies. In addition, the company provides various premedia, media services, and other technologies, including digital content management; graphic design and animation; digital photography, compositing, and retouching; in-store displays, billboards, and building wraps; consulting services; newspaper advertising development; and media planning and placement, and software solutions.

Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Primary Industry
Media and Information Services (B2B)
Acquirer
Primary Office
  • 250 West Pratt Street
  • Suite 1800
  • Baltimore, MD 21201
  • United States

+1 (410) 000-0000

Vertis Communications (Fragrance) Valuation and Funding

Deal Type Date Amount Post-Val Valuation/
EBITDA
Debt Status

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Vertis Communications (Fragrance) Executive Team (4)

Name Title Board
Seat
Contact
Info
Michael DuBose Chairman & CEO
John Colarossi Senior Vice President & General Manager
Gary Sutula Chief Information Officer
John Howard Jr. Chief Legal Officer

Vertis Communications (Fragrance) Board Members (1)

Name Representing Role Since Contact
Info
0000000 000000 Vertis Communications (Fragrance) Chairman & CEO 000 0000