Optimizely Overview

  • Year Founded
  • 1994

Year Founded

  • Status
  • Private

  • Employees
  • 1,500


  • Latest Deal Type
  • 2ndary - Private

  • Financing Rounds
  • 16

  • Investments
  • 13

Optimizely General Information


Developer of web content management and digital experience software intended to serve clients across the United States. The company's platform combines content, commerce, multi-channel marketing and predictive analytics in a single place to work on the full cycle for businesses, ensuring capabilities such as intelligent optimization, lead generation, conversion and repeat business with ease of use to its clients.

Contact Information

Formerly Known As
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • 119 Fifth Avenue
  • 7th Floor
  • New York, NY 10003
  • United States
+1 (603) 000-0000

Optimizely Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Optimizely Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Optimizely Comparisons

HQ Location
Total Raised
Post Valuation
Developer of web content management and digital experience software intended to serve clients across the United States.
Business/Productivity Software
New York, NY
1,500 As of 2023
000000 - 000 00000


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00000 000 0000000000
Mountain View, CA
0000 As of 0000
000000000 00000


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San Francisco, CA
00 As of 0000
000000&0 000.00
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Optimizely Competitors (176)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Bloomreach Private Equity-Backed Mountain View, CA 0000 00000 000000000 00000
Swrve Formerly VC-backed San Francisco, CA 00 000.00 000000&0 000.00
Zesty (Business/Productivity Software) Venture Capital-Backed San Diego, CA 00 00.000 0000000000 0 00.000
CoreMedia Private Equity-Backed Hamburg, Germany 000 00.000 000000000000 00.000
Censhare Formerly Accelerator/Incubator backed Munich, Germany 000 000.00 000000&0 000.00
You’re viewing 5 of 176 competitors. Get the full list »

Optimizely Patents

Optimizely Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20210312493-A1 System and method for predicting customer behavior Active 25-Mar-2020 00000000000 0
US-11544242-B2 System and method for storing and retrieving data in different data spaces Active 06-Dec-2013 000000000 00
US-11249991-B2 System and method for creating storage containers in a data storage system Active 06-Dec-2013 0000000000 0
US-11330054-B2 System and method for load balancing in a data storage system Active 06-Dec-2013 00000000000 00
FR-2757584-B1 Clearing device for vehicle hand brake control lever Inactive 20-Dec-1996 B60T7/108
To view Optimizely’s complete patent history, request access »

Optimizely Executive Team (26)

Name Title Board Seat Contact Info
Alexander Atzberger Chief Executive Officer
Myles Johnson Executive Vice President & Chief Financial Officer
Aniel Sud Chief Technology Officer
Peter Yeung Chief Information Officer and Global Data Protection Officer
Shafqat Islam Chief Marketing Officer
You’re viewing 5 of 26 executive team members. Get the full list »

Optimizely Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Optimizely Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Optimizely Investments & Acquisitions (13)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Welcome Software 01-Dec-2021 0000000000 Business/Productivity Software 000000000
Zaius 22-Mar-2021 0000000000 Business/Productivity Software 000000000
Optimizely (Acquired) 21-Oct-2020 0000000000 00000 Software Development Applications 000000000
Idio 23-Apr-2020 0000000000 Business/Productivity Software 00000 000
Insite Software Solutions 16-Dec-2019 Buyout/LBO Business/Productivity Software
You’re viewing 5 of 13 investments and acquisitions. Get the full list »

Optimizely Subsidiaries (3)

Company Name Industry Location Founded
Optimizely (Acquired) Software Development Applications San Francisco, CA 2009
Insite Software Solutions Business/Productivity Software Minneapolis, MN 0000
Optivo Other Commercial Services Berlin, Germany 0000
To view Optimizely’s complete subsidiaries history, request access »

Optimizely FAQs

  • When was Optimizely founded?

    Optimizely was founded in 1994.

  • Who is the CEO of Optimizely?

    Alexander Atzberger is the CEO of Optimizely.

  • Where is Optimizely headquartered?

    Optimizely is headquartered in New York, NY.

  • What is the size of Optimizely?

    Optimizely has 1,500 total employees.

  • What industry is Optimizely in?

    Optimizely’s primary industry is Business/Productivity Software.

  • Is Optimizely a private or public company?

    Optimizely is a Private company.

  • What is Optimizely’s current revenue?

    The current revenue for Optimizely is 000000.

  • How much funding has Optimizely raised over time?

    Optimizely has raised $233M.

  • Who are Optimizely’s investors?

    Golub Capital BDC, Insight Partners, and Sugar Capital have invested in Optimizely.

  • Who are Optimizely’s competitors?

    Bloomreach, Swrve, Zesty (Business/Productivity Software), CoreMedia, and Censhare are some of the 176 competitors of Optimizely.

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