Optimizely Overview

  • Year Founded
  • 1994

Year Founded

  • Status
  • Private

  • Employees
  • 1,547

Employees

  • Latest Deal Type
  • PE Growth

  • Financing Rounds
  • 19

  • Investments
  • 14

Optimizely General Information

Description

Developer of web content management and digital experience software intended to serve clients across the United States. The company's platform combines content, commerce, multi-channel marketing, and predictive analytics in a single place to work on the full cycle for businesses, ensuring capabilities such as intelligent optimization, lead generation, conversion and repeat business with ease of use to its clients.

Contact Information

Website
www.optimizely.com
Formerly Known As
Episerver
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 119 Fifth Avenue
  • 7th Floor
  • New York, NY 10003
  • United States
+1 (603)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • 119 Fifth Avenue
  • 7th Floor
  • New York, NY 10003
  • United States
+1 (603)

Optimizely Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Optimizely Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Optimizely Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of web content management and digital experience software intended to serve clients across the United States.
Business/Productivity Software
New York, NY
1,547 As of 2025

Mountain View, CA
 

New York, NY
 
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Optimizely Competitors (175)

One of Optimizely’s 175 competitors is Bloomreach, a Private Equity-Backed company based in Mountain View, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Bloomreach Private Equity-Backed Mountain View, CA
Conductrics Venture Capital-Backed New York, NY
Zesty (Business/Productivity Software) Venture Capital-Backed San Diego, CA
CoreMedia Private Equity-Backed Hamburg, Germany
Jahia Solutions Group Formerly VC-backed Geneva, Switzerland
You’re viewing 5 of 175 competitors. Get the full list »

Optimizely Patents

  • 15

    Total Documents Applications and Grants

  • Total Patents Families

  • 8

    Granted

  • Pending

  • Expiring in next 12 mo

Optimizely Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20210312493-A1 System and method for predicting customer behavior Active 25-Mar-2020
US-11544242-B2 System and method for storing and retrieving data in different data spaces Active 06-Dec-2013
US-11249991-B2 System and method for creating storage containers in a data storage system Active 06-Dec-2013
US-11330054-B2 System and method for load balancing in a data storage system Active 06-Dec-2013
FR-2757584-B1 Clearing device for vehicle hand brake control lever Inactive 20-Dec-1996 B60T7/108
To view Optimizely’s complete patent history, request access »

Optimizely Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Optimizely Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Optimizely Investments & Acquisitions (14)

Optimizely’s most recent deal was a Buyout/LBO with NetSpring for . The deal was made on 15-Oct-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
NetSpring 15-Oct-2024 Buyout/LBO Business/Productivity Software
Welcome Software 01-Dec-2021 Merger/Acquisition Business/Productivity Software
Zaius 22-Mar-2021 Merger/Acquisition Business/Productivity Software
Optimizely (Acquired) 21-Oct-2020 Buyout/LBO Software Development Applications
Idio 23-Apr-2020 Buyout/LBO Business/Productivity Software
You’re viewing 5 of 14 investments and acquisitions. Get the full list »

Optimizely Affiliates

Subsidiaries (4)

Name Industry Location Year Founded
NetSpring Redwood City, CA 2019
Optimizely (Acquired) San Francisco, CA 2009
Insite Software Solutions Minneapolis, MN 2004
Optivo (Other Commercial Services) Berlin, Germany 2001

Optimizely FAQs

  • When was Optimizely founded?

    Optimizely was founded in 1994.

  • Where is Optimizely headquartered?

    Optimizely is headquartered in New York, NY.

  • What is the size of Optimizely?

    Optimizely has 1,547 total employees.

  • What industry is Optimizely in?

    Optimizely’s primary industry is Business/Productivity Software.

  • Is Optimizely a private or public company?

    Optimizely is a Private company.

  • What is Optimizely’s current revenue?

    The current revenue for Optimizely is .

  • How much funding has Optimizely raised over time?

    Optimizely has raised $156M.

  • Who are Optimizely’s investors?

    Camford Capital, Sweet Farm Capital, Insight Partners, and Sugar Capital have invested in Optimizely.

  • Who are Optimizely’s competitors?

    Bloomreach, Conductrics, Zesty (Business/Productivity Software), CoreMedia, and Jahia Solutions Group are some of the 175 competitors of Optimizely.

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