Soofa Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Private

  • Employees
  • 35


  • Latest Deal Type
  • Later Stage VC

  • Investors
  • 18

Soofa General Information


Developer of outdoor advertising agency and city communication devices designed for city planners and advertisers to improve public communication. The company offers solar-powered digital kiosks, smart sign boards, and platforms in exclusive locations with hyper-specific demographic and geographic targeting expertise, enabling businesses to connect with audiences with screens so that everyone can see and anyone can use them.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Other Commercial Products
Other Industries
Electrical Equipment
Media and Information Services (B2B)
Corporate Office
  • 24 Thorndike Street
  • Floor 2
  • Cambridge, MA 02141
  • United States
+1 (617) 000-0000

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Soofa Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Later Stage VC 01-May-2023 00.00 Completed Generating Revenue
7. Debt - PPP 13-Apr-2020 00000 00.00 Completed Generating Revenue
6. Leveraged Recapitalization 08-Mar-2020 00.00 Completed Generating Revenue
5. Grant 20-Nov-2018 0000 00.00 Completed Generating Revenue
4. Early Stage VC (Series 1) 04-May-2017 00.00 00.00 000.00 Completed Generating Revenue
3. Grant 01-Dec-2015 000 Completed Generating Revenue
2. Early Stage VC 12-Feb-2015 $1M $1M 00.000 Completed Generating Revenue
1. Spin-Off 01-Jan-2014 Completed Startup
To view Soofa’s complete valuation and funding history, request access »

Soofa Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed-1 0,000,000 00.000000 00.00 00.00 00.00 00.000
Seed 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
To view Soofa’s complete cap table history, request access »

Soofa Patents

Soofa Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-10728702-B2 Networked data management using pedestrian traffic patterns Active 21-Jan-2017 000000000 00
US-20180213357-A1 Networked data management using pedestrian traffic patterns Active 21-Jan-2017 000000000 0

Soofa Executive Team (9)

Name Title Board Seat
Toby Sturek Chief Executive Officer
Erica Barrow Controller
Sandra Richter Co-Founder, Vice President of Business Development & Board Member
Jutta Friedrichs Co-Founder, Vice President of Operations & Board Member
You’re viewing 4 of 9 executive team members. Get the full list »

Soofa Board Members (8)

Name Representing Role Since
Jeffrey Binder Self Board Chair 000 0000
Jeremy Sclar Self Board Member 000 0000
John Pearce Self Board Member 000 0000
Jutta Friedrichs Soofa Co-Founder, Vice President of Operations & Board Member 000 0000
Lindsay Gardner Self Board Member 000 0000
You’re viewing 5 of 8 board members. Get the full list »

Soofa Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Soofa Investors (18)

Investor Name Investor Type Holding Investor Since Participating Rounds
Eastward Capital Partners Venture Capital Minority 000 0000 000000 0
Ford Corporation 000 0000 000000 0
Andrew Ervin Angel (individual) Minority 000 0000 000000 0
Atlas Venture Venture Capital Minority 000 0000 000000 0
Daniel Heller Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 18 investors. Get the full list »

Soofa FAQs

  • When was Soofa founded?

    Soofa was founded in 2014.

  • Who is the founder of Soofa?

    Nan Zhao, Sandra Richter, and Jutta Friedrichs are the founders of Soofa.

  • Who is the CEO of Soofa?

    Toby Sturek is the CEO of Soofa.

  • Where is Soofa headquartered?

    Soofa is headquartered in Cambridge, MA.

  • What is the size of Soofa?

    Soofa has 35 total employees.

  • What industry is Soofa in?

    Soofa’s primary industry is Other Commercial Products.

  • Is Soofa a private or public company?

    Soofa is a Private company.

  • What is Soofa’s current revenue?

    The current revenue for Soofa is 00000.

  • How much funding has Soofa raised over time?

    Soofa has raised $3.5M.

  • Who are Soofa’s investors?

    Eastward Capital Partners, Ford, Andrew Ervin, Atlas Venture, and Daniel Heller are 5 of 18 investors who have invested in Soofa.

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