Deeside Cereals Overview

  • Year Founded
  • 1976

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 147

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 3

Deeside Cereals General Information

Description

Producer of label breakfast cereals and cereal bars for leading food retailers. The company manufactures extruded, filled, organic, puffed cereal and frosted flakes for all age groups, enabling its clients with a fulfilling breakfast.

Contact Information

Website
www.dailycer.co.uk
Formerly Known As
Cheshire Wholefoods, Dailycer UK
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Corporate Office
  • Unit 14, 4th Avenue
  • Deeside Industrial Park
  • Deeside CH5 2NR
  • Wales, United Kingdom
+44 01244
Primary Industry
Food Products
Acquirer
Weetabix
Vertical(s)
Manufacturing
Corporate Office
  • Unit 14, 4th Avenue
  • Deeside Industrial Park
  • Deeside CH5 2NR
  • Wales, United Kingdom
+44 01244

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Deeside Cereals Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Deeside Cereals Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Deeside Cereals Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Deeside Cereals FAQs

  • When was Deeside Cereals founded?

    Deeside Cereals was founded in 1976.

  • Where is Deeside Cereals headquartered?

    Deeside Cereals is headquartered in Deeside, United Kingdom.

  • What is the size of Deeside Cereals?

    Deeside Cereals has 147 total employees.

  • What industry is Deeside Cereals in?

    Deeside Cereals’s primary industry is Food Products.

  • Is Deeside Cereals a private or public company?

    Deeside Cereals is a Private company.

  • What is the current valuation of Deeside Cereals?

    The current valuation of Deeside Cereals is .

  • What is Deeside Cereals’s current revenue?

    The current revenue for Deeside Cereals is .

  • Who are Deeside Cereals’s investors?

    Agrotech Impex, Dailycer France, and Wholebake have invested in Deeside Cereals.

  • When was Deeside Cereals acquired?

    Deeside Cereals was acquired on 01-Dec-2023.

  • Who acquired Deeside Cereals?

    Deeside Cereals was acquired by Weetabix.

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