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Weetabix

Weetabix
1932 FOUNDED
M&A STATUS
1K-5K EMPLOYEES
M&A LATEST DEAL TYPE
10 FINANCING ROUNDS
Description

Manufacturer of cereals and cereal bars in the United Kingdom. The company offers its products to the Middle East, South America, Europe and South East Asia. Its family of brands includes Weetabix, Alpen, Ready brek, Weetos, Oatibix and Alpen cereal Bars.

Formerly Known As
British and African Cereal Company
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Food Products
Parent Company
Primary Office
  • PO Box 5
  • Burton Latimer
  • Kettering NN15 5JR
  • England, United Kingdom

+44 01536 000000

Weetabix Valuation and Funding

Deal Type Date Amount Post-Val Valuation/
EBITDA
Debt Status

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Weetabix Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Greencore Group Corporation Dublin, Ireland 00000 00000 000000000000 00000
000000 00000000 Formerly PE-Backed Hayes, United Kingdom 0000 000000&0
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Weetabix Subsidiaries (1)

Company Name Industry Location Founded
00000000 00000 000 Corporate Pension Kettering, United Kingdom
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Weetabix Former Investors

Investor Name Investor Type Holding Participating Rounds Investor Since Board Seat Contact Info

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Weetabix Executive Team (7)

Name Title Board
Seat
Contact
Info
Richard Martin Board Member and Chief Financial Officer
Sally Abbot Managing Director
Ravi Tara Group Finance Director & Head, Finance

4 Former Executives

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Weetabix Board Members (8)

Name Representing Role Since Contact
Info
000 00000 Weetabix Board Member 000 0000
0000000 000 Weetabix Board Member 000 0000
000000 0000 Weetabix Board Member 000 0000
000 00000 Weetabix Board Member 000 0000
0000000 000000 Weetabix Board Member and Chief Financial Officer 000 0000

1 Former Board Member

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