Weetabix Overview

  • Year Founded
  • 1932

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 2,000

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 12

  • Investments
  • 2

Weetabix General Information

Description

Producer of cereals and cereal bars intended to help people live better lives by providing better breakfasts The company offers wholegrain cereals, mueslis, drinks and bars to customers.

Contact Information

Formerly Known As
British and African Cereal
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Food Products
Other Industries
Beverages
Parent Company
Corporate Office
  • PO Box 5
  • Station Road, Kettering
  • Burton Latimer NN15 5JR
  • England, United Kingdom
+44 01536 000000

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Weetabix Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Weetabix Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of cereals and cereal bars intended to help people live better lives by providing better breakfasts The company
Food Products
Burton Latimer, United Kingdom
2,000 As of 2021
00.000
00.000 0000-00-00
000000&0

0000 0

strud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis
0000 00000000
Bedale, United Kingdom
00 As of 0000
00000
00.000 0000-00-00
0000000 0000 00000

000000

tur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
0000 00000000
TygerValley, South Africa
00000 As of 0000
000.00
00.00 0000-00-00
000000&0 000.00
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Weetabix Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Heck Food Private Equity-Backed Bedale, United Kingdom 00 00000 0000000 0000 00000
Pioneer Food Group Corporate Backed or Acquired TygerValley, South Africa 00000 000.00 000000&0 000.00
You’re viewing 2 of 2 competitors. Get the full list »

Weetabix Patents

Weetabix Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
GB-0007439-D0 Method of processing cereal grains Inactive 28-Mar-2000
CA-1122849-A Process for cooking and extruding food mixtures Inactive 20-Dec-1977 00000000
GB-1561190-A Process for cooking and extruding food mixtures Inactive 20-Dec-1977 00000000
CA-1106812-A Air conditioning installations Inactive 01-Apr-1977 000000000
GB-1591142-A Air conditioning installations Inactive 01-Apr-1977 F24F11/30
To view Weetabix’s complete patent history, request access »

Weetabix Executive Team (9)

Name Title Board Seat Contact Info
Richard Martin Chief Financial Officer, Strategy Director, Board Member & Secretary
Gareth Martin Managing Director
Sally Abbot Managing Director
You’re viewing 3 of 9 executive team members. Get the full list »

Weetabix Board Members (8)

Name Representing Role Since
0000000 000000 Weetabix Chief Financial Officer, Strategy Director, Board Member & Secretary 000 0000
You’re viewing 1 of 8 board members. Get the full list »

Weetabix Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Weetabix Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Weetabix Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Deeside Cereals 01-Dec-2023 0000000000 0000 Food Products
Lacka Foods 05-Apr-2022 Merger/Acquisition 000.00 Beverages
To view Weetabix’s complete acquisitions history, request access »

Weetabix Subsidiaries (3)

Company Name Industry Location Founded
Lacka Foods Beverages Marlow, United Kingdom 2012
B.L. Marketing Other Commercial Services Kettering, United Kingdom 0000
Weetabix Group Pension Scheme Corporate Pension Kettering, United Kingdom
To view Weetabix’s complete subsidiaries history, request access »

Weetabix FAQs

  • When was Weetabix founded?

    Weetabix was founded in 1932.

  • Where is Weetabix headquartered?

    Weetabix is headquartered in Burton Latimer, United Kingdom.

  • What is the size of Weetabix?

    Weetabix has 2,000 total employees.

  • What industry is Weetabix in?

    Weetabix’s primary industry is Food Products.

  • Is Weetabix a private or public company?

    Weetabix is a Private company.

  • What is the current valuation of Weetabix?

    The current valuation of Weetabix is 00.000.

  • What is Weetabix’s current revenue?

    The current revenue for Weetabix is 00000.

  • How much funding has Weetabix raised over time?

    Weetabix has raised $1.13B.

  • Who are Weetabix’s investors?

    BPEA EQT, Bright Food Group, Carson Private Capital, Kartesia, and Lion Capital are 5 of 6 investors who have invested in Weetabix.

  • Who are Weetabix’s competitors?

    Heck Food and Pioneer Food Group are competitors of Weetabix.

  • When was Weetabix acquired?

    Weetabix was acquired on 03-Jul-2017.

  • Who acquired Weetabix?

    Weetabix was acquired by Post Holdings.

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