Weetabix Overview

  • Year Founded
  • 1932

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 1,800

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 12

  • Investments
  • 2

Weetabix General Information

Description

Producer of cereals and cereal bars intended to help people live better lives by providing better breakfasts The company offers wholegrain cereals, mueslis, drinks and bars to customers.

Contact Information

Website
www.weetabixfoodcompany.co.uk
Formerly Known As
British and African Cereal
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • PO Box 5
  • Station Road, Kettering
  • Burton Latimer NN15 5JR
  • England, United Kingdom
+44 01536
Primary Industry
Food Products
Other Industries
Beverages
Parent Company
Post Holdings
Vertical(s)
Manufacturing
Corporate Office
  • PO Box 5
  • Station Road, Kettering
  • Burton Latimer NN15 5JR
  • England, United Kingdom
+44 01536

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Weetabix Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Weetabix Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of cereals and cereal bars intended to help people live better lives by providing better breakfasts The company
Food Products
Burton Latimer, United Kingdom
1,800 As of 2025

Saint Albans, United Kingdom
 

Purchase, NY
 
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Weetabix Competitors (13)

One of Weetabix’s 13 competitors is Premier Foods, a Formerly PE-Backed company based in Saint Albans, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Premier Foods Formerly PE-Backed Saint Albans, United Kingdom
Pepsico Corporation Purchase, NY
Nomad Foods Corporation Woking, United Kingdom
General Mills Corporation Minneapolis, MN
Samworth Brothers Corporation Melton Mowbray, United Kingdom
You’re viewing 5 of 13 competitors. Get the full list »

Weetabix Patents

  • 6

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

Weetabix Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
GB-0007439-D0 Method of processing cereal grains Inactive 28-Mar-2000
CA-1122849-A Process for cooking and extruding food mixtures Inactive 20-Dec-1977
GB-1561190-A Process for cooking and extruding food mixtures Inactive 20-Dec-1977
CA-1106812-A Air conditioning installations Inactive 01-Apr-1977
GB-1591142-A Air conditioning installations Inactive 01-Apr-1977 F24F11/30
To view Weetabix’s complete patent history, request access »

Weetabix Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Weetabix Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Weetabix Acquisitions (2)

Weetabix’s most recent deal was a Merger/Acquisition with Deeside Cereals for . The deal was made on 01-Dec-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Deeside Cereals 01-Dec-2023 Merger/Acquisition Food Products
Lacka Foods 05-Apr-2022 Merger/Acquisition Beverages
To view Weetabix’s complete acquisitions history, request access »

Weetabix Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Lacka Foods Marlow, United Kingdom 2012
B.L. Marketing Kettering, United Kingdom 1971

Weetabix FAQs

  • When was Weetabix founded?

    Weetabix was founded in 1932.

  • Where is Weetabix headquartered?

    Weetabix is headquartered in Burton Latimer, United Kingdom.

  • What is the size of Weetabix?

    Weetabix has 1,800 total employees.

  • What industry is Weetabix in?

    Weetabix’s primary industry is Food Products.

  • Is Weetabix a private or public company?

    Weetabix is a Private company.

  • What is the current valuation of Weetabix?

    The current valuation of Weetabix is .

  • What is Weetabix’s current revenue?

    The current revenue for Weetabix is .

  • How much funding has Weetabix raised over time?

    Weetabix has raised $1.13B.

  • Who are Weetabix’s investors?

    Bright Food Group, Carson Private Capital, EQT Private Capital Asia, Kartesia Management, and Lion Capital are 5 of 6 investors who have invested in Weetabix.

  • Who are Weetabix’s competitors?

    Premier Foods, Pepsico, Nomad Foods, General Mills, and Samworth Brothers are some of the 13 competitors of Weetabix.

  • When was Weetabix acquired?

    Weetabix was acquired on 03-Jul-2017.

  • Who acquired Weetabix?

    Weetabix was acquired by Post Holdings.

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