Weetabix Overview

  • Founded
  • 1932
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 1,100
Employees
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 10

Weetabix General Information

Description

Manufacturer of cereals and cereal bars in the United Kingdom. The company offers its products to the Middle East, South America, Europe and South East Asia. Its family of brands includes Weetabix, Alpen, Ready brek, Weetos, Oatibix and Alpen cereal Bars.

Contact Information

Formerly Known As
British and African Cereal Company
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Food Products
Parent Company
Primary Office
  • PO Box 5
  • Burton Latimer
  • Kettering NN15 5JR
  • England, United Kingdom
+44 01536 000000
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Weetabix Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Weetabix Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Manufacturer of cereals and cereal bars in the United Kingdom. The company offers its products to the Middle East, South
Food Products
Kettering, United Kingdom
1,100 As of 2020
00.000
0.000 0000-00-00
000000&0

00000000

0000 00000000
Leicestershire, United Kingdom
0000 As of 0000

000000 0

0000 00000000
Hayes, United Kingdom
0000 As of 0000
0.00 0000-00-00
000000&0
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Weetabix Competitors (3)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Samworth Brothers Corporation Leicestershire, United Kingdom 0000
000000 00000000 Formerly PE-Backed Hayes, United Kingdom 0000 000000&0
000000000 00000 Corporation Dublin, Ireland 00000 00000 00000000 00000
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Weetabix Executive Team (7)

Name Title Board Seat Contact Info
Richard Martin Board Member and Chief Financial Officer
Sally Abbot Managing Director
Ravi Tara Group Finance Director & Head, Finance
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Weetabix Board Members (8)

Name Representing Role Since
000 00000 Weetabix Board Member 000 0000
0000000 000 Weetabix Board Member 000 0000
000000 0000 Weetabix Board Member 000 0000
000 00000 Weetabix Board Member 000 0000
0000000 000000 Weetabix Board Member and Chief Financial Officer 000 0000
You’re viewing 5 of 8 board members. Get the full list »

Weetabix Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Weetabix Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Weetabix Subsidiaries (1)

Company Name Industry Location Founded
00000000 00000 000 Corporate Pension Kettering, United Kingdom
To view Weetabix’s complete subsidiaries history, request access »