Back To Basics Products Overview

  • Founded
  • 1971

  • Status
  • Acquired/​Merged

  • Employees
  • 85

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 1

Back To Basics Products General Information


Manufacturer and distributor of motor-driven kitchenwares, such as smoothie makers and blenders. The company offers coffeemakers, toasters, and seasonal products. The company's other product categories include small appliances for making hot drinks, popcorn, snacks and icy treats.

Contact Information

Ownership Status
Financing Status
Formerly PE-Backed
Primary Industry
Household Appliances
Primary Office
  • 675 West 14600 South
  • Riverton, UT 84065
  • United States

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Back To Basics Products Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Back To Basics Products Executive Team (2)

Name Title Board Seat Contact Info
Jack Theler Chief Financial Officer
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Back To Basics Products Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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