Smart Senior Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 10


  • Latest Deal Type
  • M&A

  • Investors
  • 1

Smart Senior General Information


Provider of retirement discount services intended to help senior citizens by providing them with discounts ranging from everyday goods to travel. The company offers loyalty cards and helps to arrange trips and activities for seniors, enabling senior citizens to lead a good and comfortable life.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Other Services (B2C Non-Financial)
Other Industries
Application Software
Information Services (B2C)
Parent Company
Primary Office
  • Stockholmsvägen 33
  • 181 33 Lidingo
  • Sweden
+46 08-410 000 00

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Smart Senior Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Merger/Acquisition 20-Jan-2016 Completed Generating Revenue
1. Early Stage VC Completed Startup
To view Smart Senior’s complete valuation and funding history, request access »

Smart Senior Executive Team (3)

Name Title Board Seat Contact Info
Mathias Lang Co-Founder & Commercial Responsible
Henrik Jonsson Co-Founder & Board Member
Tina Svensson Marketing Manager
To view Smart Senior’s complete executive team members history, request access »

Smart Senior Board Members (4)

Name Representing Role Since
Henrik Jonsson Smart Senior Co-Founder & Board Member 000 0000
Ola Strömberg Smart Senior Chairman 000 0000
Steffen Backe Self Board Member 000 0000
You’re viewing 3 of 4 board members. Get the full list »

Smart Senior Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Smart Senior Former Investors (2)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Aggregate Venture Capital Minority 000 0000 000000 0
B. Media Invest Corporate Venture Capital Minority 000 0000 000000 0
To view Smart Senior’s complete investors history, request access »