SimplyCook Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 40

Employees

  • Latest Deal Type
  • M&A

SimplyCook General Information

Description

Provider of home recipe kits and subscription-based services intended to make cooking new meals accessible for all. The company's service offers new concept recipe kits containing recipe cards and natural ingredient blends with culinary taste ingredients, enabling members to expand their meal repertoire with ease.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 1st Floor, 100-106 Leonard Street
  • London EC2A 4RH
  • England, United Kingdom
+44 020
Primary Industry
Information Services (B2C)
Other Industries
Food Products
Other Services (B2C Non-Financial)
Parent Company
Vertical(s)
FoodTech, E-Commerce
Corporate Office
  • 1st Floor, 100-106 Leonard Street
  • London EC2A 4RH
  • England, United Kingdom
+44 020

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

SimplyCook Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Merger/Acquisition 01-Mar-2021 Completed Generating Revenue
6. Accelerator/Incubator Completed Generating Revenue
5. Later Stage VC 15-Jan-2020 Completed Generating Revenue
4. Later Stage VC (Series A) 18-Apr-2019 Completed Generating Revenue
3. Early Stage VC 10-May-2017 Completed Generating Revenue
2. Early Stage VC 16-May-2016 $1.04M $2.22M Completed Generating Revenue
1. Early Stage VC 19-Mar-2015 $1.18M $1.18M Completed Generating Revenue
To view SimplyCook’s complete valuation and funding history, request access »

SimplyCook Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
A2 Ordinary
Ordinary
Seed
Seed
A Ordinary
Ordinary
Seed
Ordinary 512,820 $0.000013 $0.25 $0.25 1x $0.25 1.6%
Seed 3,333,333 $0.000013 $0.25 $0.25 1x $0.25 10.4%
To view SimplyCook’s complete cap table history, request access »

SimplyCook Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of home recipe kits and subscription-based services intended to make cooking new meals accessible for all. The
Information Services (B2C)
London, United Kingdom
40 As of 2023

London, United Kingdom
 

London, United Kingdom
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

SimplyCook Competitors (13)

One of SimplyCook’s 13 competitors is Mindful Chef, a Formerly PE-Backed company based in London, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Mindful Chef Formerly PE-Backed London, United Kingdom
Gousto Venture Capital-Backed London, United Kingdom
Vegan Cuts Corporation Ottawa, Canada
Gobble Formerly VC-backed San Francisco, CA
Fit Snack Corporation Henderson, CO
You’re viewing 5 of 13 competitors. Get the full list »

SimplyCook Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

SimplyCook Former Investors (14)

Investor Name Investor Type Holding Investor Since Participating Rounds
500 Global Accelerator/Incubator Minority
And Rising Accelerator/Incubator Minority
David Smith Angel (individual) Minority
Do Ventures Venture Capital Minority
Episode 1 Ventures Venture Capital Minority
You’re viewing 5 of 14 investors. Get the full list »

SimplyCook FAQs

  • When was SimplyCook founded?

    SimplyCook was founded in 2012.

  • Where is SimplyCook headquartered?

    SimplyCook is headquartered in London, United Kingdom.

  • What is the size of SimplyCook?

    SimplyCook has 40 total employees.

  • What industry is SimplyCook in?

    SimplyCook’s primary industry is Information Services (B2C).

  • Is SimplyCook a private or public company?

    SimplyCook is a Private company.

  • What is SimplyCook’s current revenue?

    The current revenue for SimplyCook is .

  • How much funding has SimplyCook raised over time?

    SimplyCook has raised $13.6M.

  • Who are SimplyCook’s investors?

    500 Global, And Rising, David Smith, Do Ventures, and Episode 1 Ventures are 5 of 14 investors who have invested in SimplyCook.

  • Who are SimplyCook’s competitors?

    Mindful Chef, Gousto, Vegan Cuts, Gobble, and Fit Snack are some of the 13 competitors of SimplyCook.

  • When was SimplyCook acquired?

    SimplyCook was acquired on 01-Mar-2021.

  • Who acquired SimplyCook?

    SimplyCook was acquired by Nestlé and DeHaat.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »