SimplyCook Overview

  • Founded
  • 2012
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 30
Employees
  • Latest Deal Type
  • M&A

SimplyCook General Information

Description

Provider of a subscription-based service intended to make cooking new meals accessible for all. The company's service offers new concept recipe kits containing recipe cards and natural ingredient blends with culinary taste ingredients, enabling members to expand their meal repertoire with ease.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Food Products
Other Industries
Other Services (B2C Non-Financial)
Parent Company
Primary Office
  • 96 Leonard Street
  • London EC2A 4RH
  • England, United Kingdom
+44 020 0000 0000
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SimplyCook Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 01-Mar-2021 000.00 Completed Generating Revenue
5. Later Stage VC 15-Jan-2020 00.000 000.00 000.00 Completed Generating Revenue
4. Later Stage VC (Series A) 18-Apr-2019 00.000 000.00 000.00 Completed Generating Revenue
3. Early Stage VC 10-May-2017 00.000 00.000 00.00 Completed Generating Revenue
2. Early Stage VC 16-May-2016 $1.04M $2.22M 00.000 Completed Generating Revenue
1. Early Stage VC 19-Mar-2015 $1.18M $1.18M 00.000 Completed Generating Revenue
To view SimplyCook’s complete valuation and funding history, request access »

SimplyCook Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
A2 Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary 000,000 00.000000 00.00 00.00 00 00.00 0.000
Seed 000,000 00.000000 00.00 00.00 00 00.00 0.000
Seed 0,000,000 00.000000 00.00 00.00 00 00.00 0.00
A Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Seed 0,000,000 00.000000 00.00 00.00 00 00.00 00.00
Ordinary 512,820 $0.000013 $0.25 $0.25 1x $0.25 1.6%
Seed 3,333,333 $0.000013 $0.25 $0.25 1x $0.25 10.4%
To view SimplyCook’s complete cap table history, request access »

SimplyCook Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of a subscription-based service intended to make cooking new meals accessible for all. The company's service of
Food Products
London, United Kingdom
30 As of 2021
000.00
000000&0 000.00

000000

derit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupida
0000 00000000
London, United Kingdom
000 As of 0000
00000
0.000 0000-00-00
0000000000 0 00000

00000 00

inim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis
0000 00000000
Ottawa, Canada
00 As of 0000
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SimplyCook Competitors (19)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Gousto Venture Capital-Backed London, United Kingdom 000 00000 0000000000 0 00000
00000 0000 Corporation Ottawa, Canada 00
000 000000 Venture Capital-Backed San Jose, CA 000 00000 0000 00000
0000000 0000 Formerly PE-Backed London, United Kingdom 000 000.00 000000&0 000.00
000000 000000 Formerly VC-backed Needham, MA 00 00.00 000000&0 00.00
You’re viewing 5 of 19 competitors. Get the full list »

SimplyCook Executive Team (7)

Name Title Board Seat Contact Info
Oliver Ashness Co-Founder & Chief Executive Officer
Halvor Knoph Co-Founder & Chief Operating Officer
Jules Curran Chief Technology Officer
Victoria Back Head of People & Culture
You’re viewing 4 of 7 executive team members. Get the full list »

SimplyCook Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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SimplyCook Former Investors (11)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
500 Startups Venture Capital Minority 000 0000 000000 0
David Smith Angel (individual) Minority 000 0000 000000 0
Episode 1 Ventures Venture Capital Minority 000 0000 000000 0
James Potten Angel (individual) Minority 000 0000 000000 0
Jonathan de Wolff Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 11 investors. Get the full list »