STR (Hendersonville) Overview

  • Founded
  • 1985
  • Status
  • Acquired/​Merged
  • Employees
  • 350
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 1
  • Investments
  • 6

STR (Hendersonville) General Information


Provider performance benchmarking and analytical services based in Hendersonville, Tennessee. The company provides premium data benchmarking, analytics and marketplace insights to global hospitality sectors, enabling its clients to strategize and compete within their markets.

Contact Information

Formerly Known As
Smith Travel Research Company, The Smith Travel Research, Smith Travel Research Co, Smith Travel Research
Ownership Status
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Primary Industry
Consulting Services (B2B)
Other Industries
Media and Information Services (B2B)
Parent Company
Primary Office
  • 735 East Main Street
  • Hendersonville, TN 37075
  • United States
+1 (615) 000-0000
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STR (Hendersonville) Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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STR (Hendersonville) Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Provider performance benchmarking and analytical services based in Hendersonville, Tennessee. The company provides premi
Consulting Services (B2B)
Hendersonville, TN
350 As of 2020
0000 0000-00-00


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00000 000 00000000000 00000000 (000)
Danville, CA
00 As of 0000


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0000000000000 00000000
Phoenix, AZ
000 As of 0000
000000000 00.000
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STR (Hendersonville) Competitors (5)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
DemandGen Corporate Backed or Acquired Danville, CA 00 000000&0
000000000 Private Equity-Backed Phoenix, AZ 000 00.000 000000000 00.000
000 0000000 Private Equity-Backed London, United Kingdom 000 00000 0000000 0000 00000
000000 Venture Capital-Backed Washington, DC 000 0000 00000000000 0000
00000000 00000 Private Equity-Backed Arlington, VA 000 0000 000000000 - 0000
You’re viewing 5 of 5 competitors. Get the full list »

STR (Hendersonville) Executive Team (8)

Name Title Board Seat Contact Info
Amanda W. Hite President
Jon Timmons Chief Operating Officer
Elizabeth Randall-Winkle Chief Strategy Officer
Scott Hendryx Chief Information Officer
Randy Smith Co-Founder & Chairman
You’re viewing 5 of 8 executive team members. Get the full list »

STR (Hendersonville) Board Members (1)

Name Representing Role Since
00000 00000 STR (Hendersonville) Co-Founder & Chairman 000 0000
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STR (Hendersonville) Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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STR (Hendersonville) Investments & Acquisitions (6)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00:00 000000 21-Dec-2016 0000000000 Social Content
00 00000000 22-Jun-2016 0000000000 Other Commercial Services
000000 000000 13-Jul-2010 0000000000 Other Commercial Services 0000 0000
000 00000 01-Jan-2007 0000000000 Other Commercial Services
The Bench 27-Sep-2006 Corporate Other Commercial Services 00000 000
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

STR (Hendersonville) Subsidiaries (2)

Company Name Industry Location Founded
AM:PM Hotels Social Content Aberfeldy, United Kingdom 2011
00 00000000 Other Commercial Services Edinburgh, United Kingdom 0000
To view STR (Hendersonville)’s complete subsidiaries history, request access »