STR Overview

  • Year Founded
  • 1985

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 350


  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 1

  • Investments
  • 6

STR General Information


Provider of data benchmarking, analytics and marketplace insights catering to the global hospitality industry. The company offers industry trends, profit & loss reports, forecasts, destination and market insights, training courses, certifications and academic resources as well as hotel supply and development services, thereby enabling its clients to strategize and compete within their markets.

Contact Information

Formerly Known As
Smith Travel Research Company, The Smith Travel Research, Smith Travel Research
Ownership Status
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Primary Industry
Consulting Services (B2B)
Other Industries
Media and Information Services (B2B)
Parent Company
Corporate Office
  • 735 East Main Street
  • Hendersonville, TN 37075
  • United States
+1 (615) 000-0000

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STR Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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STR Comparisons

HQ Location
Total Raised
Post Valuation
Provider of data benchmarking, analytics and marketplace insights catering to the global hospitality industry. The compa
Consulting Services (B2B)
Hendersonville, TN
350 As of 2020
0000 0000-00-00


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00000 000 0000000000
Milton, GA
00 As of 0000


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00000 000 0000000000
Danville, CA
00 As of 0000
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STR Competitors (7)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Pedowitz Group Corporation Milton, GA 00
DemandGen Corporate Backed or Acquired Danville, CA 00 000000&0
Televerde Private Equity-Backed Phoenix, AZ 000 00.000 000000000 00.000
Clutch (Media and Information Services (B2B)) Venture Capital-Backed Washington, DC 000 0000 00000000000 0000
Lighthouse (Travel & Hospitality Insights) Venture Capital-Backed London, United Kingdom 000 00000 00000000000 00000
You’re viewing 5 of 7 competitors. Get the full list »

STR Patents

STR Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
JP-2023027790-A Tracking system and tracking method Active 18-Aug-2021 0

STR Executive Team (9)

Name Title Board Seat Contact Info
Amanda Hite President & Chief Executive Officer
Scott Hendryx Chief Information Officer
Randy Smith Co-Founder & Chairman
Elizabeth Randall-Winkle Senior Vice President, CoStar Product
You’re viewing 4 of 9 executive team members. Get the full list »

STR Board Members (1)

Name Representing Role Since
00000 00000 STR Co-Founder & Chairman 000 0000
To view STR’s complete board members history, request access »

STR Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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STR Investments & Acquisitions (6)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
AM:PM Hotels 21-Dec-2016 0000000000 Database Software
LJ Research 22-Jun-2016 0000000000 Other Commercial Services
Gerard Murphy & Associates 13-Jul-2010 0000000000 Other Commercial Services 0000 0000
The Bench 01-Jan-2007 0000000000 Other Commercial Services
The Bench 27-Sep-2006 Corporate Other Commercial Services 00000 000
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

STR Subsidiaries (1)

Company Name Industry Location Founded
AM:PM Hotels Database Software London, United Kingdom 0000
To view STR’s complete subsidiaries history, request access »

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