Mediar Overview

  • Founded
  • 2012

  • Status
  • Private

  • Employees
  • 24

  • Latest Deal Type
  • Crowdfunding

  • Latest Deal Amount
  • $39K

  • Investors
  • 13

Mediar General Information


Developer of in-store shopper behavior technology designed to monitor the shoppers' journey in real-time to identify behavioral patterns and drive insights. The company's technology correlates shopper behavior data with the store product map and sales data to measure the actual results of a promotional effort as well as deliver deep actionable insights to improve store execution and merchandising effectiveness, enabling manufacturers and retailers to improve shopper conversion and category sales.

Contact Information

Formerly Known As
IDXP Analytics, IDXP
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Primary Office
  • 548 Market Street
  • Suite 47134
  • San Francisco, CA 94104
  • United States
+1 (415) 000-0000

Mediar Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Mediar Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Equity Crowdfunding 04-Feb-2023 $39K 00.00 0000 Completed Generating Revenue
4. Secondary Transaction - Private 01-Sep-2021 00.00 Completed Generating Revenue
3. Seed Round 01-Jul-2019 000 00.00 0000 Completed Generating Revenue
2. Seed Round 03-Aug-2018 $2.6M $2.6M 00.00 Completed Generating Revenue
1. Accelerator/Incubator Completed Startup
To view Mediar’s complete valuation and funding history, request access »

Mediar Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Seed-1 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
To view Mediar’s complete cap table history, request access »

Mediar Executive Team (9)

Name Title Board Seat Contact Info
Gustavo Lemos Co-Founder & Chief Executive Officer
Cristiano Monte Mór Paranhos Co-Founder & Chief Operating Officer
Ronaldo Palermo Chief Revenue Officer
Tom Rice Advisor
Fernando Campos Advisor
You’re viewing 5 of 9 executive team members. Get the full list »

Mediar Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Mediar Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Social Capital Venture Capital Minority 000 0000 000000 0
Brazil Venture Capital Venture Capital Minority 000 0000 000000 0
Devise Venture Capital Minority 000 0000 000000 0
Gr8 Ventures Venture Capital Minority 000 0000 000000 0
Ana Pessoa Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 13 investors. Get the full list »