Second Measure
2015
FOUNDED
PRIVATE
STATUS
31-40
EMPLOYEES
Series A
LATEST DEAL TYPE
$20M
LATEST DEAL AMOUNT
22
INVESTORS
Description
Provider of performance analytics services built to leverage purchase data for actionable insights. The company analyzes billions of anonymized purchases to answer real-time questions on consumer behavior to help clients identify fast-growing companies, benchmark competitors, and better understand their customers.
Website
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Other Financial Services
Primary Office
- 316 South Eldorado Street
- San Mateo, CA 94401
- United States
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Second Measure Valuation and Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 2. Early Stage VC (Series A) | 12-Feb-2019 | $20M | 000.00 | 0000 | Completed | Generating Revenue |
| 1. Accelerator/Incubator | 18-Aug-2015 | 00000 | 00000 | 00.000 | Completed | Generating Revenue |
Second Measure Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price |
% Owned |
|---|---|---|---|---|---|---|---|---|
| Series A1 | 0,000,000 | 00.000000 | 00 | 00.0 | 00.0 | 00 | 00.0 | 00.000 |
| Series A7 | 0,000,000 | 00.000000 | 00 | 00.0 | 00.0 | 00 | 00.0 | 0.000 |
| Series A6 | 0,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 0.000 |
| Series A5 | 0,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 0.000 |
| Series A4 | 000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 0.000 |
| Series A3 | 635,956 | $0.000010 | 6% | $0.64 | $0.64 | 1x | $0.64 | 3.34% |
| Series A2 | 170,487 | $0.000010 | 6% | $0.56 | $0.56 | 1x | $0.56 | 0.9% |
Second Measure Competitors (93)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Mobi724 Global Solutions | Corporation | Montreal, Canada | 00 | 000.00 | 0000 | 000.00 |
| 0000 | Venture Capital-Backed | San Francisco, CA | 000 | 00000 | 000000&0 | 00000 |
| 00000000 | Venture Capital-Backed | Somerville, MA | 00 | 0000 | 000000&0 | 0000 |
| 0000000 | Private Equity-Backed | Sunnyvale, CA | 000 | 0000 | 000000000000 | 0000 |
| 0000000000 | Venture Capital-Backed | Brighton, United Kingdom | 000 | 000.00 | 00000000000 | 000.00 |
Second Measure Investors (22)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Board Seat |
Contact Info |
|---|---|---|---|---|---|---|
| Adrian Aoun | Angel (individual) | Minority | 000 0000 | 000000 0 | ||
| Bessemer Venture Partners | Venture Capital | Minority | 000 0000 | 000000 0 | ||
| Citi Ventures | Corporate Venture Capital | Minority | 000 0000 | 000000 0 | ||
| Filipe Almeida | Angel (individual) | Minority | 000 0000 | 000000 0 | ||
| Foundation Capital | Venture Capital | Minority | 000 0000 | 000000 0 |