PractifI Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 82


  • Latest Deal Type
  • Series B

  • Latest Deal Amount
  • $16.4M

  • Investors
  • 4

PractifI General Information


Developer of a performance optimization platform designed to cater to the needs of growing RIAs, family offices, and broker-dealers. The company's platform transforms data into insights and gives the visibility and oversight needed to drive the organization forward and helps to automate workflows, create rich client records, and access advanced analytics in a unified experience, enabling financial advisers, brokers, and accountants to focus on innovation, onboarding new clients, enhance on operational efficiency and data quality.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Automation/Workflow Software
Primary Office
  • Level 12
  • 309 Kent Street
  • Sydney, New South Wales 2000
  • Australia
+61 (02) 0000 0000

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PractifI Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Later Stage VC (Series B) 06-Feb-2020 $16.4M 000.00 000.00 Completed Generating Revenue
1. Later Stage VC (Series A) 21-Aug-2018 00.000 00.000 000.00 Completed Generating Revenue
To view PractifI’s complete valuation and funding history, request access »

PractifI Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series B 0,000,000 00.00 00.00 00 00.00 00.000
Series A 0,000,000 00.00 00.00 00 00.00 00.000
To view PractifI’s complete cap table history, request access »

PractifI Comparisons

HQ Location
Total Raised
Post Valuation
Developer of a performance optimization platform designed to cater to the needs of growing RIAs, family offices, and bro
Business/Productivity Software
Sydney, Australia
82 As of 2023
00.00 0000-00-00
00000000000 000.00


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Sacramento, CA
00 As of 0000


. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore e
Providence, RI
00 As of 0000
0000000000 0 000.00
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PractifI Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
RedTail Technology Private Equity-Backed Sacramento, CA 00 000000000000
000000000 Venture Capital-Backed Providence, RI 00 000.00 0000000000 0 000.00
You’re viewing 2 of 2 competitors. Get the full list »

PractifI Executive Team (4)

Name Title Board Seat Contact Info
Adrian Johnstone Chief Executive Officer
Emily Wilcox Chief Operating Officer
Glenn Elliott Co-Founder & Board Member
You’re viewing 3 of 4 executive team members. Get the full list »

PractifI Board Members (2)

Name Representing Role Since
Glenn Elliott PractifI Co-Founder & Board Member 000 0000
Howard Leibman Equity Venture Partners Board Member 000 0000
To view PractifI’s complete board members history, request access »

PractifI Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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PractifI Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Updata Partners Growth/Expansion Minority 000 0000 000000 0
Equity Venture Partners Venture Capital Minority 000 0000 000000 0
Microequities Asset Management Asset Manager Minority 000 0000 000000 0
Salesforce Ventures Corporate Venture Capital Minority 000 0000 000000 0
To view PractifI’s complete investors history, request access »