PractifI Overview

  • Founded
  • 2013
  • Status
  • Private
  • Employees
  • 69
  • Latest Deal Type
  • Series B
  • Latest Deal Amount
  • $19.2M
Latest Deal Amount
  • Investors
  • 4

PractifI General Information


Developer of a business management platform intended to cater to the needs of growing RIAs, family offices, and broker-dealers. The company's platform is powering growing financial advice firms around the world by unifying data from all sources, driving every aspect of the business forward, automating workflow and integrating industry methods, enabling clients to focus on innovation, onboarding new clients, conducting reviews, and managing ongoing service.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Automation/Workflow Software
Primary Office
  • Level 12, 309 Kent Street
  • Sydney, New South Wales 2000
  • Australia
+61 (02) 0000 0000

PractifI Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth
Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial
Want to dig into this profile?

We’ll help you find what you need

Learn more

PractifI Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Later Stage VC (Series B) 06-Feb-2020 $19.2M 000.00 000.00 Completed Generating Revenue
3. Early Stage VC (Series A) 21-Aug-2018 00.000 00.000 Completed Generating Revenue
2. Early Stage VC 14-Jul-2017 $1.3M Completed Generating Revenue
1. Seed Round 14-Sep-2015 $1.3M $1.3M Completed Generating Revenue
To view PractifI’s complete valuation and funding history, request access »

PractifI Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a business management platform intended to cater to the needs of growing RIAs, family offices, and broker-d
Business/Productivity Software
Sydney, Australia
69 As of 2021
00.00 0000-00-00
00000000000 000.00


do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostru
0000000000000000000 00000000
Sacramento, CA
00 As of 0000


t aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse ci
000000000 00000000
Raleigh, NC
00 As of 0000
000 0000-00-00
000000&0 00.000
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

PractifI Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
RedTail Technology Corporation Sacramento, CA 00
0000000 Formerly Angel backed Raleigh, NC 00 00.000 000000&0 00.000
You’re viewing 2 of 2 competitors. Get the full list »

PractifI Executive Team (3)

Name Title Board Seat Contact Info
Glenn Elliott Co-Founder & Chief Executive Officer
Adrian Johnstone Co-Founder, President & Chief Commercial Officer
Emily Wilcox Chief Operating Officer
To view PractifI’s complete executive team members history, request access »

PractifI Board Members (1)

Name Representing Role Since
Howard Leibman Equity Venture Partners Board Member 000 0000
To view PractifI’s complete board members history, request access »

PractifI Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

PractifI Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Updata Partners Growth/Expansion Minority 000 0000 000000 0
Equity Venture Partners Venture Capital Minority 000 0000 000000 0
Microequities Asset Management Asset Manager Minority 000 0000 000000 0
Salesforce Ventures Corporate Venture Capital Minority 000 0000 000000 0
To view PractifI’s complete investors history, request access »