Ooooby Overview

  • Founded
  • 2008
  • Status
  • Private
  • Employees
  • 88
  • Latest Deal Type
  • Accelerator/​Inc
  • Investors
  • 1

Ooooby General Information


Provider of an online organic food marketplace intended to put small-scale sustainable farming at the heart of our food system. The company has a rich network of local and organic growers and suppliers that produce a great variety of seasonal fruit and vegetables, providing customers with fresh produce.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Accelerator/Incubator Backed
Primary Industry
Food Products
Primary Office
  • 29 Clemow Drive
  • Mt Wellington
  • Auckland, 1060
  • New Zealand
+64 022 000 0000
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Ooooby Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Accelerator/Incubator 20-Nov-2020 00000 Completed Generating Revenue
2. Angel (individual) 22-Jun-2016 00000 00000 Completed Generating Revenue
1. Equity Crowdfunding 29-Sep-2015 $285K Completed Generating Revenue
To view Ooooby’s complete valuation and funding history, request access »

Ooooby Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Provider of an online organic food marketplace intended to put small-scale sustainable farming at the heart of our food
Food Products
Auckland, New Zealand
88 As of 2021
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0000 00000000
Needham, MA
00 As of 0000
000 0000-00-00
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0000 00000000
Richmond, United Kingdom
000 As of 0000
0000 0000-00-00
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Ooooby Competitors (5)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Purple Carrot Formerly VC-backed Needham, MA 00 00.00 000000&0 00.00
00000 Formerly PE-Backed Richmond, United Kingdom 000 00.000 000000&0
000000000 Private Equity-Backed Redwood City, CA 00 00.000 00 000000 00.000
000000 000000 Venture Capital-Backed Los Angeles, CA 000 00000 00000000000 00000
00000000000 Private Equity-Backed Bronx, NY 0000 00000 000000&0 00000
You’re viewing 5 of 5 competitors. Get the full list »

Ooooby Executive Team (4)

Name Title Board Seat Contact Info
Peter Gordon Russell Founder, Board Member & Chief Executive Officer
Karen Knighton Chief Operating Officer
Davy Ike Van de Vusse Chief Engineer
Nick Pinchin Executive
To view Ooooby’s complete executive team members history, request access »

Ooooby Board Members (1)

Name Representing Role Since
Peter Gordon Russell Ooooby Founder, Board Member & Chief Executive Officer 000 0000
To view Ooooby’s complete board members history, request access »

Ooooby Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Ooooby Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
SETsquared Partnership Accelerator/Incubator Minority 000 0000 000000 0
To view Ooooby’s complete investors history, request access »