Guideline Overview

  • Founded
  • 1969
  • Status
  • Private
  • Employees
  • 211
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 4
  • Investments
  • 2

Guideline General Information


Provider of consulting and research services to small and midsized clients. The company's consultants and researchers typically handle day-to-day research requests in three hours or less. Guideline offers strategic consulting and research services that cover more in-depth issues such as industry studies and market surveys. The Guideline Group subsidiary offers traditional market research and consumer survey services, and its Product Development Intelligence unit provides technology market research. Guideline is a subsidiary of information services giant infoGROUP (formerly infoUSA).

Contact Information

Formerly Known As
Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Primary Industry
Construction and Engineering
Other Industries
Media and Information Services (B2B)
Other Commercial Services
Primary Office
  • 625 Avenue of the Americas
  • New York, NY 10011
  • United States
+1 (212) 000-0000
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Guideline Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Guideline Executive Team (12)

Name Title Board Seat Contact Info
David Walke Chief Executive Officer
Peter Stone Chief Financial Officer, Secretary & Treasurer
Christine Dalzell Senior Managing Director
Walter Dempsey Senior Managing Director
Costas Pavlides Managing Director
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Guideline Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Guideline Investments & Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000 11-Aug-2006 00000 00000 00 00000 Media and Information Services (B2B)
Guideline Research 01-Mar-2003 Merger/Acquisition Media and Information Services (B2B) 00000 00000
To view Guideline’s complete investments and acquisitions history, request access »

Guideline Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
00000000 11-Aug-2006 00000 00000 00 00000 Completed
  • 4 buyers
To view Guideline’s complete exits history, request access »