Aprimo Overview

  • Year Founded
  • 1998

Year Founded

  • Status
  • Private

  • Employees
  • 355

Employees

  • Latest Deal Type
  • Lev. Recap.

  • Financing Rounds
  • 8

  • Investments
  • 5

Aprimo General Information

Description

Developer of a web-based enterprise marketing management platform designed to govern and grow brand value. The company focuses on adapting by continuously evolving IP, attracting and nurturing some of the brightest minds in the industry and providing leading-edge products and services that appeal to the modern marketer, enabling clients to optimize their brand experiences and the resources they use to deliver them.

Contact Information

Website
www.aprimo.com
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 230 West Monroe Street
  • Suite 1200
  • Chicago, IL 60606
  • United States
+1 (877)
Primary Industry
Business/Productivity Software
Vertical(s)
Marketing Tech, TMT
Former Stock Listing
MKTG
Corporate Office
  • 230 West Monroe Street
  • Suite 1200
  • Chicago, IL 60606
  • United States
+1 (877)

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Aprimo Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Aprimo Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a web-based enterprise marketing management platform designed to govern and grow brand value. The company f
Business/Productivity Software
Chicago, IL
355 As of 2007

Miami, FL
 

Vienna, Austria
 
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Aprimo Competitors (75)

One of Aprimo’s 75 competitors is Anaplan, a Private Equity-Backed company based in Miami, FL.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Anaplan Private Equity-Backed Miami, FL
Emarsys eMarketing Systems Formerly PE-Backed Vienna, Austria
QAD Private Equity-Backed Santa Barbara, CA
Bynder Private Equity-Backed Amsterdam, Netherlands
Planview Private Equity-Backed Austin, TX
You’re viewing 5 of 75 competitors. Get the full list »

Aprimo Patents

  • 3

    Total Documents Applications and Grants

  • Total Patents Families

  • 2

    Granted

  • Pending

  • Expiring in next 12 mo

Aprimo Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20100191718-A1 Complex relational database extraction system and method with perspective based dynamic data modeling Inactive 19-Dec-2008
US-20080027788-A1 Object oriented system and method for optimizing the execution of marketing segmentations Active 28-Jul-2006
US-7991800-B2 Object oriented system and method for optimizing the execution of marketing segmentations Active 28-Jul-2006 G06Q30/02

Aprimo Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Aprimo Investments & Acquisitions (5)

Aprimo’s most recent deal was a Buyout/LBO with Personify XP. The deal was made on 21-Jun-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Personify XP 21-Jun-2024 Buyout/LBO Business/Productivity Software
ADAM Software 16-Mar-2017 Buyout/LBO Business/Productivity Software
Revenew 20-Jul-2016 Buyout/LBO Automation/Workflow Software
DoubleClick (Enterprise Marketing Solutions Business Unit) 14-Jun-2005 Merger/Acquisition Media and Information Services (B2B)
Then 14-Jul-2004 Merger/Acquisition Other Commercial Services
To view Aprimo’s complete investments and acquisitions history, request access »

Aprimo Subsidiaries (2)

Company Name Industry Location Founded
Personify XP Business/Productivity Software London, United Kingdom 2018
ADAM Software Business/Productivity Software Ghent, Belgium
To view Aprimo’s complete subsidiaries history, request access »

Aprimo FAQs

  • When was Aprimo founded?

    Aprimo was founded in 1998.

  • Where is Aprimo headquartered?

    Aprimo is headquartered in Chicago, IL.

  • What is the size of Aprimo?

    Aprimo has 355 total employees.

  • What industry is Aprimo in?

    Aprimo’s primary industry is Business/Productivity Software.

  • Is Aprimo a private or public company?

    Aprimo is a Private company.

  • What is Aprimo’s current revenue?

    The current revenue for Aprimo is .

  • How much funding has Aprimo raised over time?

    Aprimo has raised $61.4M.

  • Who are Aprimo’s competitors?

    Anaplan, Emarsys eMarketing Systems, QAD, Bynder, and Planview are some of the 75 competitors of Aprimo.

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