Simmons Research Overview

  • Year Founded
  • 1952

Year Founded

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 3

Simmons Research General Information

Description

Provider of consumer research services. The company's cross-channel consumer intelligence platform measures American consumer psychographics, preferences, attitudes and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences enabling brands, agencies and media companies to effectively engage with consumers.

Contact Information

Website
www.simmonsresearch.com
Formerly Known As
W.R. Simmons & Associates Research
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Corporate Office
  • 1001 Avenue of the Americas
  • Suite 1801
  • New York, NY 10018
  • United States
Primary Industry
Media and Information Services (B2B)
Vertical(s)
SaaS, TMT
Corporate Office
  • 1001 Avenue of the Americas
  • Suite 1801
  • New York, NY 10018
  • United States

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Simmons Research Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Simmons Research Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of consumer research services. The company's cross-channel consumer intelligence platform measures American con
Media and Information Services (B2B)
New York, NY

Nuremberg, Germany
 

Shelton, CT
 
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Simmons Research Competitors (25)

One of Simmons Research’s 25 competitors is GfK, a Private Equity-Backed company based in Nuremberg, Germany.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
GfK Private Equity-Backed Nuremberg, Germany
Dynata Private Equity-Backed Shelton, CT
Consumer Edge Venture Capital-Backed New York, NY
The Nielsen Company Private Equity-Backed New York, NY
Advertising Research Foundation Corporation Los Angeles, CA
You’re viewing 5 of 25 competitors. Get the full list »

Simmons Research Patents

  • 1

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

Simmons Research Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20140222507-A1 Process and system for integrating information from disparate databases for purposes of predicting consumer behavior Inactive 30-Dec-1998

Simmons Research Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Simmons Research FAQs

  • When was Simmons Research founded?

    Simmons Research was founded in 1952.

  • Where is Simmons Research headquartered?

    Simmons Research is headquartered in New York, NY.

  • What industry is Simmons Research in?

    Simmons Research’s primary industry is Media and Information Services (B2B).

  • Is Simmons Research a private or public company?

    Simmons Research is a Private company.

  • What is Simmons Research’s current revenue?

    The current revenue for Simmons Research is .

  • Who are Simmons Research’s investors?

    Experian and STG Partners have invested in Simmons Research.

  • Who are Simmons Research’s competitors?

    GfK, Dynata, Consumer Edge, The Nielsen Company, and Advertising Research Foundation are some of the 25 competitors of Simmons Research.

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