Dynata Overview

  • Year Founded
  • 1977

Year Founded

  • Status
  • Private

  • Employees
  • 5,500

Employees

  • Latest Deal Type
  • Bankr. Admin/​Reorg

  • Financing Rounds
  • 23

  • Investments
  • 17

Dynata General Information

Description

Provider of data insights through a first-party data platform intended for research, strategizing, and marketing. The company offers verified data collected from experts and participants as well as provides tools for advanced analytics and research, data processing and tabulation, and automated research, enabling clients to connect to the interests, opinions, and actions of a large community to help them improve their business and market understanding as well as strengthen their market research through advertising activities.

Contact Information

Website
www.dynata.com
Formerly Known As
SSI, Reimagine Holdings, Survey Sampling International
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 4 Research Drive
  • Shelton, CT 06484
  • United States
+1 (203)
Primary Industry
Media and Information Services (B2B)
Vertical(s)
TMT
Corporate Office
  • 4 Research Drive
  • Shelton, CT 06484
  • United States
+1 (203)

Dynata Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Dynata Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Dynata Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of data insights through a first-party data platform intended for research, strategizing, and marketing. The co
Media and Information Services (B2B)
Shelton, CT
5,500 As of 2024

Nuremberg, Germany
 

Norwalk, CT
 
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Dynata Competitors (38)

One of Dynata’s 38 competitors is GfK, a Private Equity-Backed company based in Nuremberg, Germany.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
GfK Private Equity-Backed Nuremberg, Germany
RTi Research Corporation Norwalk, CT
National Anlysts Worldwide Corporation Philadelphia, PA
The Nielsen Company Private Equity-Backed New York, NY
Infiniti Research Corporation London, United Kingdom
You’re viewing 5 of 38 competitors. Get the full list »

Dynata Patents

  • 10

    Total Documents Applications and Grants

  • Total Patents Families

  • 4

    Granted

  • Pending

  • Expiring in next 12 mo

Dynata Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20170032394-A1 System and method for automated testing of processor-based surveys Inactive 30-Jul-2014
US-20170148041-A9 System and method for automated testing of processor-based surveys Inactive 30-Jul-2014
US-20130328920-A1 Compiling images within a respondent interface using layers and highlight features Active 08-Jun-2012
US-8731993-B2 Compiling images within a respondent interface using layers and highlight features Active 08-Jun-2012
US-20130331089-A1 Optimizing mobile user data storage Active 08-Jun-2012 H04W4/20
To view Dynata’s complete patent history, request access »

Dynata Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Dynata Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Dynata Investments & Acquisitions (17)

Dynata’s most recent deal was a Buyout/LBO with Branded. The deal was made on 08-Jun-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Branded 08-Jun-2022 Buyout/LBO Business/Productivity Software
Øptimus Analytics 13-Dec-2021 Buyout/LBO Media and Information Services (B2B)
Ameritest 06-Dec-2021 Buyout/LBO Media and Information Services (B2B)
inBrain (Atlanta) 03-Aug-2021 Buyout/LBO Business/Productivity Software
Brand Traction 15-Feb-2021 Corporate Business/Productivity Software
You’re viewing 5 of 17 investments and acquisitions. Get the full list »

Dynata Exits (1)

Dynata’s most recent exit was on 15-Feb-2021 from Brand Traction. The exit was categorized as with 2 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
Brand Traction 15-Feb-2021 Completed
  • 2 buyers
To view Dynata’s complete exits history, request access »

Dynata Affiliates

Subsidiaries (6)

Name Industry Location Year Founded
inBrain (Atlanta) Atlanta, GA 2015
Øptimus Analytics Alexandria, VA 2013
Branded San Diego, CA 2012
Sharpr Salt Lake City, UT 2011
MyOpinions Chatswood, Australia 2005
You’re viewing 5 of 6 affiliates. Get the full list.  »

Dynata FAQs

  • When was Dynata founded?

    Dynata was founded in 1977.

  • Where is Dynata headquartered?

    Dynata is headquartered in Shelton, CT.

  • What is the size of Dynata?

    Dynata has 5,500 total employees.

  • What industry is Dynata in?

    Dynata’s primary industry is Media and Information Services (B2B).

  • Is Dynata a private or public company?

    Dynata is a Private company.

  • What is Dynata’s current revenue?

    The current revenue for Dynata is .

  • How much funding has Dynata raised over time?

    Dynata has raised $81.5M.

  • Who are Dynata’s investors?

    HGGC has invested in Dynata.

  • Who are Dynata’s competitors?

    GfK, RTi Research, National Anlysts Worldwide, The Nielsen Company, and Infiniti Research are some of the 38 competitors of Dynata.

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