Shoelace. Overview

  • Year Founded
  • 2015

Year Founded

  • Status
  • Private

  • Employees
  • 33


  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 11

Shoelace. General Information


Provider of an artificial intelligence-powered virtual assistant tool intended to help brands implement customer journey marketing. The company's tool helps e-commerce merchants launch retargeting campaigns on social media as well as takes visitors through a brand experience after they leave the store and keeps them engaged with a sequence of ad experiences, enabling brands to recapture visitors who abandon their website and increase sales.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Corporate Office
  • 2 Carlton Street
  • Suite 600
  • Toronto, Ontario M5B 1J3
  • Canada

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Shoelace. Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Secondary Transaction - Private 00000 Completed Generating Revenue
5. Accelerator/Incubator 01-Aug-2019 00000 Completed Generating Revenue
4. Early Stage VC 01-May-2017 00000 Completed Generating Revenue
3. Accelerator/Incubator 08-Feb-2017 00000 00000 00.00 Completed Generating Revenue
2. Early Stage VC 24-Aug-2016 Completed Generating Revenue
1. Accelerator/Incubator 17-Sep-2015 Completed Generating Revenue
To view Shoelace.’s complete valuation and funding history, request access »

Shoelace. Comparisons

HQ Location
Total Raised
Post Valuation
Provider of an artificial intelligence-powered virtual assistant tool intended to help brands implement customer journey
Media and Information Services (B2B)
Toronto, Canada
33 As of 2024
000000 - 000 00000


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San Francisco, CA
000 As of 0000
000000000 00000
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Shoelace. Competitors (1)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
NextRoll Venture Capital-Backed San Francisco, CA 000 00000 000000000 00000
You’re viewing 1 of 1 competitors. Get the full list »

Shoelace. Executive Team (4)

Name Title Board Seat Contact Info
Cory Dobbin Chief Executive Officer
Alexander Sloan Co-Founder, Chief Technology Officer & Board Member
Reza Khadjavi Co-Founder & Board Member
You’re viewing 3 of 4 executive team members. Get the full list »

Shoelace. Board Members (2)

Name Representing Role Since
Alexander Sloan Shoelace. Co-Founder, Chief Technology Officer & Board Member 000 0000
Reza Khadjavi Self Co-Founder & Board Member 000 0000
To view Shoelace.’s complete board members history, request access »

Shoelace. Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Shoelace. Investors (11)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Alexander Norman Angel (individual) Minority 000 0000 000000 0
Des Traynor Angel (individual) Minority 000 0000 000000 0
DMZ Ventures Accelerator/Incubator Minority 000 0000 000000 0
FundersClub Venture Capital Minority 000 0000 000000 0
Jason Goldlist Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 11 investors. Get the full list »

Shoelace. FAQs

  • When was Shoelace. founded?

    Shoelace. was founded in 2015.

  • Who is the founder of Shoelace.?

    Alexander Sloan, David Berglas, and Reza Khadjavi are the founders of Shoelace..

  • Who is the CEO of Shoelace.?

    Cory Dobbin is the CEO of Shoelace..

  • Where is Shoelace. headquartered?

    Shoelace. is headquartered in Toronto, Canada.

  • What is the size of Shoelace.?

    Shoelace. has 33 total employees.

  • What industry is Shoelace. in?

    Shoelace.’s primary industry is Media and Information Services (B2B).

  • Is Shoelace. a private or public company?

    Shoelace. is a Private company.

  • What is Shoelace.’s current revenue?

    The current revenue for Shoelace. is 00000.

  • How much funding has Shoelace. raised over time?

    Shoelace. has raised $150K.

  • Who are Shoelace.’s investors?

    Alexander Norman, Des Traynor, DMZ Ventures, FundersClub, and Jason Goldlist are 5 of 11 investors who have invested in Shoelace..

  • Who are Shoelace.’s competitors?

    NextRoll is a competitor of Shoelace..

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