Shoelace Overview

  • Founded
  • 2015
  • Status
  • Private
  • Employees
  • 48
  • Latest Deal Type
  • Accelerator/​Inc
  • Investors
  • 11

Shoelace General Information


Provider of an artificial intelligence-powered virtual assistant tool intended to help brands implement customer journey marketing. The company's tool helps e-commerce merchants launch retargeting campaigns on social media as well as takes visitors through a brand experience after they leave the store and keep them engaged with a sequence of ad experiences, enabling brands to recapture visitors who abandon their website and increase sales.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • 2 Carlton Street
  • Suite 600
  • Toronto, Ontario M5B 1J3
  • Canada
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Shoelace Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Accelerator/Incubator 01-Aug-2019 00000 Completed Generating Revenue
4. Early Stage VC 01-May-2017 00000 Completed Generating Revenue
3. Accelerator/Incubator 08-Feb-2017 00000 00000 00.00 Completed Generating Revenue
2. Early Stage VC 24-Aug-2016 Completed Startup
1. Accelerator/Incubator 17-Sep-2015 Completed Startup
To view Shoelace’s complete valuation and funding history, request access »

Shoelace Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Provider of an artificial intelligence-powered virtual assistant tool intended to help brands implement customer journey
Media and Information Services (B2B)
Toronto, Canada
48 As of 2021
000000000000 00000


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San Francisco, CA
000 As of 0000
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Shoelace Competitors (1)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
00000000 Venture Capital-Backed San Francisco, CA 000 00000 00000000000 00000
You’re viewing 1 of 1 competitors. Get the full list »

Shoelace Executive Team (5)

Name Title Board Seat Contact Info
Alexia Panza Chief Executive Officer
David Berglas Co-Founder and Chief Operating Officer
Alexander Sloan Co-Founder & Chief Technology Officer
Reza Khadjavi Co-Founder
You’re viewing 4 of 5 executive team members. Get the full list »

Shoelace Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Shoelace Investors (11)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Alexander Norman Angel (individual) Minority 000 0000 000000 0
Des Traynor Angel (individual) Minority 000 0000 000000 0
DMZ Ventures Accelerator/Incubator Minority 000 0000 000000 0
FundersClub Venture Capital Minority 000 0000 000000 0
Jason Goldlist Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 11 investors. Get the full list »