NextRoll Overview

  • Year Founded
  • 2006

Year Founded

  • Status
  • Private

  • Employees
  • 536

Employees

  • Latest Deal Type
  • Debt

  • Latest Deal Amount
  • $50M

  • Investors
  • 24

NextRoll General Information

Description

Developer of a marketing and data technology software designed to accelerate growth for companies. The company's technology offers an easy-to-use platform that lets brands of all sizes create personalized advertising campaigns based on their website data, enabling marketers to ensure maximum return on their online advertising campaigns.

Contact Information

Formerly Known As
AdRoll, Semantic Sugar
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 2300 Harrison Street
  • Floor 2
  • San Francisco, CA 94110
  • United States
+1 (415)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • 2300 Harrison Street
  • Floor 2
  • San Francisco, CA 94110
  • United States
+1 (415)

NextRoll Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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NextRoll Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
14. Debt - General 16-May-2023 $50M Completed Generating Revenue
13. Secondary Transaction - Private 16-Dec-2021 Completed Generating Revenue
12. Later Stage VC Completed Generating Revenue
11. Secondary Transaction - Private 25-Jun-2020 Completed Generating Revenue
10. Debt - PPP 16-Apr-2020 Completed Generating Revenue
9. Debt - General 01-Jun-2019 Completed Generating Revenue
8. Later Stage VC 08-Nov-2018 Completed Generating Revenue
7. Merger/Acquisition 15-Jul-2017 Cancelled Generating Revenue
6. Later Stage VC 17-Mar-2017 $24.1K $91M Completed Generating Revenue
5. Later Stage VC (Series D) 21-Apr-2014 $70M $91M Completed Generating Revenue
To view NextRoll’s complete valuation and funding history, request access »

NextRoll Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D
Series C
Series B 6,011,663 $0.001000 $0.04 $0.52 $0.52 1x $0.52 20.12%
Series A 3,262,877 $0.001000 $0.1 $1.31 $1.31 1x $1.31 10.92%
To view NextRoll’s complete cap table history, request access »

VC Exit Predictor

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Opportunity Score

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Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

NextRoll Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a marketing and data technology software designed to accelerate growth for companies. The company's technol
Business/Productivity Software
San Francisco, CA
536 As of 2025

Mountain View, CA
 

Singapore, Singapore
 
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NextRoll Competitors (165)

One of NextRoll’s 165 competitors is Bloomreach, a Private Equity-Backed company based in Mountain View, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Bloomreach Private Equity-Backed Mountain View, CA
Inmobi Venture Capital-Backed Singapore, Singapore
Promoboxx Venture Capital-Backed Boston, MA
BlueConic Private Equity-Backed Boston, MA
Folloze Venture Capital-Backed Palo Alto, CA
You’re viewing 5 of 165 competitors. Get the full list »

NextRoll Patents

NextRoll Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20190215297-A1 Identification services for internet-enabled devices Active 05-Jan-2018
US-11196705-B2 Identification services for internet-enabled devices Active 05-Jan-2018
US-11716375-B2 System, devices and methods for identifying mobile devices and other computer devices Active 22-Nov-2017
US-20190199774-A1 System, devices and methods for identifying mobile devices and other computer devices Active 22-Nov-2017
US-20190050910-A1 System, devices and methods for identifying mobile devices and other computer devices Active 10-Aug-2017 G06Q30/0269
To view NextRoll’s complete patent history, request access »

NextRoll Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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NextRoll Investors (24)

Investor Name Investor Type Holding Investor Since Participating Rounds
Cardinia Ventures Venture Capital Minority
Hestia Holdings PE/Buyout Minority
SharesPost Venture Capital Minority
3Spoke Capital Secondary Buyer Minority
Enspire Capital Venture Capital Minority
You’re viewing 5 of 24 investors. Get the full list »

NextRoll Investments & Acquisitions (6)

NextRoll’s most recent deal was a Merger/Acquisition with Appsperse. The deal was made on 01-Feb-2020.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Appsperse 01-Feb-2020 Merger/Acquisition Media and Information Services (B2B)
X-ID 30-May-2019 Merger/Acquisition Network Management Software
Improvado 19-Mar-2019 Seed Round Media and Information Services (B2B)
Growlabs 09-Nov-2018 Merger/Acquisition Business/Productivity Software
Userfox 23-Jan-2014 Merger/Acquisition Media and Information Services (B2B)
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

NextRoll FAQs

  • When was NextRoll founded?

    NextRoll was founded in 2006.

  • Where is NextRoll headquartered?

    NextRoll is headquartered in San Francisco, CA.

  • What is the size of NextRoll?

    NextRoll has 536 total employees.

  • What industry is NextRoll in?

    NextRoll’s primary industry is Business/Productivity Software.

  • Is NextRoll a private or public company?

    NextRoll is a Private company.

  • What is NextRoll’s current revenue?

    The current revenue for NextRoll is .

  • How much funding has NextRoll raised over time?

    NextRoll has raised $164M.

  • Who are NextRoll’s investors?

    Cardinia Ventures, Hestia Holdings, SharesPost, 3Spoke Capital, and Enspire Capital are 5 of 24 investors who have invested in NextRoll.

  • Who are NextRoll’s competitors?

    Bloomreach, Inmobi, Promoboxx, BlueConic, and Folloze are some of the 165 competitors of NextRoll.

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