Rebbl Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 32


  • Latest Deal Type
  • Buyout/​LBO

Rebbl General Information


Producer of botanical milkshakes intended to offer plant-based beverages with herbs and adaptogens. The company's milkshakes are made with organic ingredients such as adaptogenic herbs that nourish the body and support whole-body wellness, enabling consumers to order organic and vegan drinks that nourish the body.

Contact Information

Formerly Known As
Headwaters Natural Products
Ownership Status
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Primary Industry
Other Industries
Internet Retail
Parent Company
Corporate Office
  • 5900 Hollis Street
  • Suite L
  • Emeryville, CA 94608
  • United States
+1 (855) 000-0000

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Rebbl Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Buyout/LBO (Add-on) 01-May-2022 000.00 Completed Generating Revenue
8. Later Stage VC 06-Jul-2020 00000 000.00 Completed Generating Revenue
7. Debt - General 000.00 Completed Generating Revenue
6. Later Stage VC (Series E) 18-May-2018 0000 000.00 0000 Completed Generating Revenue
5. Later Stage VC (Series D) 12-Dec-2016 0000 000.00 0000 Completed Generating Revenue
4. Later Stage VC (Series C) 01-Jan-2015 000 00.000 000.00 Completed Generating Revenue
3. Early Stage VC (Series B) 27-Aug-2014 000 00.000 00.00 Completed Generating Revenue
2. Early Stage VC (Series A) $188K $188K 00000 Completed Generating Revenue
1. Product Crowdfunding 25-Jul-2012 $150K Completed Generating Revenue
To view Rebbl’s complete valuation and funding history, request access »

Rebbl Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series E 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series D 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series C 0,000,000 00.000000 00.0 00.0 00 00.0 00.000
Series B 1,214,735 $0.010000 $2.55 $2.55 1x $2.55 12.47%
Series A 750,000 $0.010000 $0.25 $0.25 1x $0.25 7.7%
To view Rebbl’s complete cap table history, request access »

Rebbl Comparisons

HQ Location
Total Raised
Post Valuation
Producer of botanical milkshakes intended to offer plant-based beverages with herbs and adaptogens. The company's milksh
Emeryville, CA
32 As of 2024
000000000000 000.00

0000 0

s nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderi
Boulder, CO
00 As of 0000
0000000000 0


ur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna a
Oxnard, CA
00000 0000-00-00
000000&0 00.000
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Rebbl Competitors (13)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Good Karma Foods Venture Capital-Backed Boulder, CO 00 000 0000000000 0
KeVita Formerly VC-backed Oxnard, CA 00.000 000000&0 00.000
Nutpods Private Equity-Backed Bellevue, WA 00 000.00 000000000000 000.00
Amaz Venture Capital-Backed Santa Monica, CA 00 00.00 0000000000 0 00.00
Living Harvest Tempt Formerly VC-backed Portland, OR 00.000 000000&0 00.000
You’re viewing 5 of 13 competitors. Get the full list »

Rebbl Executive Team (8)

Name Title Board Seat
Michele Kessler Chief Executive Officer & Board Member
Bonnie Neulight Chief Marketing Officer & Co-Chief Innovation Officer
Palo Hawken Co-Founder, Co-Chief Innovation Officer & Board Member
David Batstone Ph.D Co-Founder & Board Member
Mark Wexler Co-Founder & Board Member
You’re viewing 5 of 8 executive team members. Get the full list »

Rebbl Board Members (10)

Name Representing Role Since
Clayton Christopher CAVU Consumer Partners Board Member 000 0000
Daniel Gluck GroundForce Capital Board Member 000 0000
David Batstone Ph.D Self Co-Founder & Board Member 000 0000
Kuldeep Malkani Self Board Member 000 0000
Mark Wexler Self Co-Founder & Board Member 000 0000
You’re viewing 5 of 10 board members. Get the full list »

Rebbl Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Rebbl Former Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds
Blueberry Ventures Venture Capital Minority 000 0000 000000 0
Boulder Investment Group Reprise Venture Capital Minority 000 0000 000000 0
CAVU Consumer Partners Venture Capital Minority 000 0000 000000 0
CircleUp VC-Backed Company Minority 000 0000 000000 0
Daniel Middlemiss Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 8 investors. Get the full list »

Rebbl FAQs

  • When was Rebbl founded?

    Rebbl was founded in 2012.

  • Who is the founder of Rebbl?

    Palo Hawken, David Batstone Ph.D, and Mark Wexler are the founders of Rebbl.

  • Who is the CEO of Rebbl?

    Michele Kessler is the CEO of Rebbl.

  • Where is Rebbl headquartered?

    Rebbl is headquartered in Emeryville, CA.

  • What is the size of Rebbl?

    Rebbl has 32 total employees.

  • What industry is Rebbl in?

    Rebbl’s primary industry is Beverages.

  • Is Rebbl a private or public company?

    Rebbl is a Private company.

  • What is Rebbl’s current revenue?

    The current revenue for Rebbl is 00000.

  • How much funding has Rebbl raised over time?

    Rebbl has raised $37.4M.

  • Who are Rebbl’s investors?

    Blueberry Ventures, Boulder Investment Group Reprise, CAVU Consumer Partners, CircleUp, and Daniel Middlemiss are 5 of 8 investors who have invested in Rebbl.

  • Who are Rebbl’s competitors?

    Good Karma Foods, KeVita, Nutpods, Amaz, and Living Harvest Tempt are some of the 13 competitors of Rebbl.

  • When was Rebbl acquired?

    Rebbl was acquired on 01-May-2022.

  • Who acquired Rebbl?

    Rebbl was acquired by SYSTM Foods.

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