Natural Vitality Overview

  • Founded
  • 1982

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 1

Natural Vitality General Information


Retailer of food supplement products. The company operates as a online retailer of health and dietary supplements. Its products includes Natural Calm, Natural Calm Plus Calcium, Kids Natural Calm Multi, Organic Life Vitamins, Plant sourced Minerals, OsteoCalm and Whole Life Daily Multi.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Specialty Retail
Other Industries
Other Consumer Non-Durables
Parent Company
Primary Office
  • 12200 Anderson Mill Road
  • Austin, TX 78726
  • United States
+1 (866) 000-0000

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Natural Vitality Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Natural Vitality Executive Team (6)

Name Title Board Seat Contact Info
Ken Whitman Partner & President
Bill Knudsen President
Susan Whitman Executive Vice President & Partner
Lamont Convery Chief Investment Officer
Peter Gillham Founder
You’re viewing 5 of 6 executive team members. Get the full list »