Observa Overview

  • Founded
  • 2015
Founded
  • Status
  • Private
  • Employees
  • 25
Employees
  • Latest Deal Type
  • Debt - PPP
  • Investors
  • 10

Observa General Information

Description

Developer of an AI-powered auditing platform that helps CPG brands and brick-and-mortar retailers track the performance of in-store sales and marketing efforts in real-time. The company's platform showcases what the customers see at the point of purchase, enabling businesses with actionable insights that help them overcome challenges.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Angel-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • 2801 North West Market Street
  • Suite A
  • Seattle, WA 98107
  • United States
+1 (206) 000-0000

Observa Timeline

2018201920202021
Financing RoundFinancing RoundCaptured Employee CountEstimated Employee Growth
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Observa Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Debt - PPP 14-Apr-2020 00.000 Completed
5. Angel (individual) 31-Mar-2020 00000 00.000 Completed Generating Revenue
4. Grant 01-Oct-2019 00000 00.00 Completed Generating Revenue
3. Convertible Debt 26-Feb-2018 00000 00.00 Completed Generating Revenue
2. Seed Round 06-Sep-2017 $226K $801K Completed Generating Revenue
1. Seed Round 29-Apr-2016 $575K $575K 00.000 Completed Generating Revenue
To view Observa’s complete valuation and funding history, request access »

Observa Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of an AI-powered auditing platform that helps CPG brands and brick-and-mortar retailers track the performance
Media and Information Services (B2B)
Seattle, WA
25 As of 2020
00.000
000000000 - 00.000

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00000 000 00000000000 00000000 (000)
London, United Kingdom
000 As of 0000
000.00
0000000000 0 000.00

00000000

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00000 000 00000000000 00000000 (000)
Berlin, Germany
00 As of 0000
00.000
00000000000 00.000
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Observa Competitors (65)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
BeMyEye Venture Capital-Backed London, United Kingdom 000 000.00 0000000000 0 000.00
00000000 Venture Capital-Backed Berlin, Germany 00 00.000 00000000000 00.000
00000000000 Venture Capital-Backed Lille, France 00 000.00 00000000000 000.00
00000000 Venture Capital-Backed Paris, France 000 000.00 00000000000 000.00
00000000000 Venture Capital-Backed Reston, VA 000 00000 000000000 - 00000
You’re viewing 5 of 65 competitors. Get the full list »

Observa Executive Team (6)

Name Title Board Seat Contact Info
Hugh Holman Co-Founder, Chief Executive Officer & Chairman
Erik Chelstad Co-Founder, Chief Technology Officer & Board Member
Joseph Peck Head of Partnerships & Business Development
Chris Price Head of Product & Delivery
Paul Swegle General Counsel
You’re viewing 5 of 6 executive team members. Get the full list »

Observa Board Members (2)

Name Representing Role Since
Erik Chelstad Observa Co-Founder, Chief Technology Officer & Board Member 000 0000
Hugh Holman Observa Co-Founder, Chief Executive Officer & Chairman 000 0000
To view Observa’s complete board members history, request access »

Observa Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Observa Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Paul Mikesell Angel (individual) Minority 000 0000 000000 0
William Bryant Angel (individual) Minority 000 0000 000000 0
Bend Venture Conference Angel Group 000 0000 000000 0
Charter Harrison Angel (individual) Minority 000 0000 000000 0
David Miller Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 10 investors. Get the full list »