Observa Overview

  • Founded
  • 2015

  • Status
  • Private

  • Employees
  • 34

  • Latest Deal Type
  • Debt - PPP

  • Investors
  • 10

Observa General Information


Developer of an AI-powered auditing platform that helps CPG brands and brick-and-mortar retailers track the performance of in-store sales and marketing efforts in real-time. The company's platform showcases what the customers see at the point of purchase, enabling businesses with actionable insights that help them overcome challenges.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • 2801 North West Market Street
  • Suite A
  • Seattle, WA 98107
  • United States
+1 (206) 000-0000

Observa Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Observa Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Debt - PPP 14-Apr-2020 00.000 Completed
5. Angel (individual) 31-Mar-2020 00000 00.000 Completed Generating Revenue
4. Grant 01-Oct-2019 00000 00.00 Completed Generating Revenue
3. Convertible Debt 26-Feb-2018 00000 00.00 Completed Generating Revenue
2. Seed Round 06-Sep-2017 $226K $801K Completed Generating Revenue
1. Seed Round 29-Apr-2016 $575K $575K 00.000 Completed Generating Revenue
To view Observa’s complete valuation and funding history, request access »

Observa Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of an AI-powered auditing platform that helps CPG brands and brick-and-mortar retailers track the performance
Media and Information Services (B2B)
Seattle, WA
34 As of 2022
000000000 - 00.000


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000000000000000000000 00000000
London, United Kingdom
000 As of 0000
0000000000 0 000.00


im ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequa
00000 000 00000000000 00000000 (000)
Fayetteville, AR
000 As of 0000
000 0000-00-00
00000000000 00.00
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Observa Competitors (104)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
BeMyEye Venture Capital-Backed London, United Kingdom 000 000.00 0000000000 0 000.00
00000 00000 Venture Capital-Backed Fayetteville, AR 000 00.00 00000000000 00.00
0000 0000000000 Venture Capital-Backed Singapore, Singapore 000 00.000 00000000000 00.000
0000000000000 Venture Capital-Backed New York, NY 000 000.00 00000000000 000.00
00000 000000000 Venture Capital-Backed San Mateo, CA 000 000 00000000000 000
You’re viewing 5 of 104 competitors. Get the full list »

Observa Patents

Observa Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20190392482-A1 System and method for geography-based targeted marketing of active observers Pending 22-Jun-2018 00000000000
US-20190392462-A1 System and method for coordinating a campaign of observers of digital data Pending 22-Jun-2018 00000000000
US-20190392459-A1 System and method for identifying content in a web-based marketing environment Pending 22-Jun-2018 00000000000 0
US-20220058672-A1 System and method for facilitating real-time feedback in response to collection of real-world data Pending 23-Nov-2016 00000000000
US-20210287237-A1 System and method for correlating collected observation campaign data with sales data Pending 23-Nov-2016 G06Q30/0204
To view Observa’s complete patent history, request access »

Observa Executive Team (6)

Name Title Board Seat Contact Info
Hugh Holman Co-Founder & Chief Executive Officer
Joseph Peck Chief Operating Officer
Erik Chelstad Co-Founder & Chief Technology Officer
Paul Swegle JD General Counsel
You’re viewing 4 of 6 executive team members. Get the full list »

Observa Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Observa Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Paul Mikesell Angel (individual) Minority 000 0000 000000 0
William Bryant Angel (individual) Minority 000 0000 000000 0
Bend Venture Conference Angel Group 000 0000 000000 0
Charter Harrison Angel (individual) Minority 000 0000 000000 0
David Miller Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 10 investors. Get the full list »