Launchmetrics Overview

  • Year Founded
  • 2016

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 450

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 7

  • Investments
  • 6

Launchmetrics General Information

Description

Developer of a marketing and analytics platform intended to connect the industry through technology and improve its media performance. The company's technology helps brands to accelerate their launch into the marketplace and build exposure through the activation of the influencers where digital has changed the speed, expectations and inspirations of the market, thereby enabling brands to have data analytics, profitability, accountability and efficiency while enabling the type of quick decision making required for agility.

Contact Information

Website
www.launchmetrics.com
Formerly Known As
Fashion GPS, Augure
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • 110 East 25th Street
  • Suite 416
  • New York, NY 10010
  • United States
+1 (212)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Lectra
Vertical(s)
AdTech, Marketing Tech
Corporate Office
  • 110 East 25th Street
  • Suite 416
  • New York, NY 10010
  • United States
+1 (212)

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Launchmetrics Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Launchmetrics Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a marketing and analytics platform intended to connect the industry through technology and improve its medi
Business/Productivity Software
New York, NY
450 As of 2025

Herzliya, Israel
 

Singapore, Singapore
 
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Launchmetrics Competitors (102)

One of Launchmetrics’s 102 competitors is AppsFlyer, a Venture Capital-Backed company based in Herzliya, Israel.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
AppsFlyer Venture Capital-Backed Herzliya, Israel
Crayon Venture Capital-Backed Singapore, Singapore
Quid (Business/Productivity Software) Venture Capital-Backed San Diego, CA
Qlik Technologies Private Equity-Backed King of Prussia, PA
Skyword Venture Capital-Backed Boston, MA
You’re viewing 5 of 102 competitors. Get the full list »

Launchmetrics Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Launchmetrics Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Launchmetrics Investments & Acquisitions (6)

Launchmetrics’s most recent deal was a Merger/Acquisition with DMR (Media and Information Services). The deal was made on 29-Mar-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
DMR (Media and Information Services) 29-Mar-2022 Merger/Acquisition Media and Information Services (B2B)
Parklu 14-Oct-2020 Merger/Acquisition Media and Information Services (B2B)
IMAXtree 03-Dec-2019 Merger/Acquisition Media and Information Services (B2B)
Style Coalition 02-Nov-2017 Buyout/LBO Media and Information Services (B2B)
Visual Box 24-May-2017 Merger/Acquisition Media and Information Services (B2B)
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

Launchmetrics Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Parklu Shanghai, China 2011
DMR (Media and Information Services) Milan, Italy 1998

Launchmetrics FAQs

  • When was Launchmetrics founded?

    Launchmetrics was founded in 2016.

  • Where is Launchmetrics headquartered?

    Launchmetrics is headquartered in New York, NY.

  • What is the size of Launchmetrics?

    Launchmetrics has 450 total employees.

  • What industry is Launchmetrics in?

    Launchmetrics’s primary industry is Business/Productivity Software.

  • Is Launchmetrics a private or public company?

    Launchmetrics is a Private company.

  • What is the current valuation of Launchmetrics?

    The current valuation of Launchmetrics is .

  • What is Launchmetrics’s current revenue?

    The current revenue for Launchmetrics is .

  • How much funding has Launchmetrics raised over time?

    Launchmetrics has raised $66.9M.

  • Who are Launchmetrics’s investors?

    Amundi Private Equity Funds, , Apicap, Bpifrance, and Cipio Partners are 5 of 19 investors who have invested in Launchmetrics.

  • Who are Launchmetrics’s competitors?

    AppsFlyer, Crayon, Quid (Business/Productivity Software), Qlik Technologies, and Skyword are some of the 102 competitors of Launchmetrics.

  • When was Launchmetrics acquired?

    Launchmetrics was acquired on 23-Jan-2024.

  • Who acquired Launchmetrics?

    Launchmetrics was acquired by Lectra.

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