Purple Group Ltd operates as a financial services company, which engages in derivatives trading and asset management. It operates its business through the following segments: GT247.com and Emperor Asset Management (EAM); EasyEquities and Head Office and Investments. The GT247.com and EAM segment involves trading and asset management operations. The EasyEquities segment is the web-based investment platform of the Group. The Head Office and Investments represent fees and dividends earned on investments and fair value adjustments made against them, as well as head office costs.