Purple Group Ltd operates as a financial services company, which engages in derivatives trading and asset management. It operates its business through the following segments: GT247.com and Emperor Asset Management (EAM); EasyEquities and Purple Group Ltd and Investments. The GT247.com and EAM segment involves trading and asset management operations. The EasyEquities segment is the web-based investment platform of the Group. The Purple Group Ltd and Investments segment represents fees and dividends earned on investments.