Purple Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 78

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Financing Rounds
  • 7

  • Investments
  • 6

Purple General Information

Description

Developer of an indoor location services platform intended to help users gain free access to a public Wi-Fi network through their existing social media accounts or a short form. The company's platform helps users seamlessly connect to the internet, while providing the venue market-leading data capture and analytics, enabling clients with comprehensive, flexible, and proven indoor location services that increase revenues and reduce costs.

Contact Information

Website
www.purple.ai
Formerly Known As
24 Media Group Ltd
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • First Floor, Sandringham House, Hollins Brook Park
  • Pilsworth Road
  • Bury BL9 8RN
  • England, United Kingdom
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • First Floor, Sandringham House, Hollins Brook Park
  • Pilsworth Road
  • Bury BL9 8RN
  • England, United Kingdom

Purple Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Purple Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Purple Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an indoor location services platform intended to help users gain free access to a public Wi-Fi network thro
Business/Productivity Software
Bury, United Kingdom
78 As of 2026

San Francisco, CA
 

Saint Petersburg, FL
 
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Purple Competitors (25)

One of Purple’s 25 competitors is Adentro, a Formerly VC-backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Adentro Formerly VC-backed San Francisco, CA
Bloom Intelligence Corporation Saint Petersburg, FL
Aislelabs Venture Capital-Backed Toronto, Canada
Zoox Smart Data Venture Capital-Backed Rio de Janeiro, Brazil
Pointr Venture Capital-Backed London, United Kingdom
You’re viewing 5 of 25 competitors. Get the full list »

Purple Patents

Purple Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-11037676-B2 Healthcare facility patient and visitor experience management and optimization Active 11-Oct-2017
US-20190108909-A1 Healthcare facility patient and visitor experience management and optimization Active 11-Oct-2017
GB-201602596-D0 Network access point with a captive portal and method for controlling network access through a captive portal Inactive 12-Feb-2016
GB-201414211-D0 Improvements in and relating to network access Inactive 11-Aug-2014 A62B18/003

Purple Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Purple Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Purple Investments & Acquisitions (6)

Purple’s most recent deal was a Seed Round with Shiplog for . The deal was made on 04-Aug-2026.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Shiplog 04-Aug-2026 Seed Round Business/Productivity Software
Splash Access 10-Nov-2025 Buyout/LBO Systems and Information Management
Massive Dynamic 03-Jul-2025 Seed Round Business/Productivity Software
Opti Games 20-Oct-2024 Early Stage VC Entertainment Software
Kuru Labs (Financial Services) 25-Jul-2024 Seed Round Other Financial Services
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

Purple Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Venue Wifi Bury, United Kingdom 2007
Purple (Indoor Navigation Business) Bury, United Kingdom

Purple FAQs

  • When was Purple founded?

    Purple was founded in 2012.

  • Where is Purple headquartered?

    Purple is headquartered in Bury, United Kingdom.

  • What is the size of Purple?

    Purple has 78 total employees.

  • What industry is Purple in?

    Purple’s primary industry is Business/Productivity Software.

  • Is Purple a private or public company?

    Purple is a Private company.

  • What is Purple’s current revenue?

    The current revenue for Purple is .

  • How much funding has Purple raised over time?

    Purple has raised $39.9M.

  • Who are Purple’s investors?

    BGF (Financial Services), The Riverside Company, Innovate UK, , and Purple Group are 5 of 8 investors who have invested in Purple.

  • Who are Purple’s competitors?

    Adentro, Bloom Intelligence, Aislelabs, Zoox Smart Data, and Pointr are some of the 25 competitors of Purple.

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