Marketing Resources Plus Overview

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 3

  • Investments
  • 1

Marketing Resources Plus General Information

Description

Developer of integrated buying and planning software for both broadcast and print media. The company's software offers media planning, media buying, reporting, accounting and related services, enabling clients to communicate with all agencies accounting systems through the software.

Contact Information

Website
www.mrp.com
Formerly Known As
MMP
Ownership Status
Acquired/Merged
Financing Status
Corporate Backed or Acquired
Corporate Office
  • 1451 California Avenue
  • Palo Alto, CA 94304
  • United States
Primary Industry
Specialty Retail
Other Industries
Clothing
Accessories
Acquirer
Arbitron
Vertical(s)
AdTech, TMT
Corporate Office
  • 1451 California Avenue
  • Palo Alto, CA 94304
  • United States

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Marketing Resources Plus Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Marketing Resources Plus Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Marketing Resources Plus Investments (1)

Marketing Resources Plus’s most recent deal was a Corporate Asset Purchase with Deacons East Africa (12 Kenyan franchise stores). The deal was made on 04-Jun-2018.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Deacons East Africa (12 Kenyan franchise stores) 04-Jun-2018 Corporate Asset Purchase Buildings and Property
To view Marketing Resources Plus’s complete investments history, request access »

Marketing Resources Plus FAQs

  • Where is Marketing Resources Plus headquartered?

    Marketing Resources Plus is headquartered in Palo Alto, CA.

  • What industry is Marketing Resources Plus in?

    Marketing Resources Plus’s primary industry is Specialty Retail.

  • Is Marketing Resources Plus a private or public company?

    Marketing Resources Plus is a Private company.

  • What is the current valuation of Marketing Resources Plus?

    The current valuation of Marketing Resources Plus is .

  • What is Marketing Resources Plus’s current revenue?

    The current revenue for Marketing Resources Plus is .

  • Who are Marketing Resources Plus’s investors?

    Interactive Market Systems and US West have invested in Marketing Resources Plus.

  • When was Marketing Resources Plus acquired?

    Marketing Resources Plus was acquired on 11-Mar-2004.

  • Who acquired Marketing Resources Plus?

    Marketing Resources Plus was acquired by Arbitron.

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