Smilo Overview

  • Year Founded
  • 2016

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 9

Employees

  • Latest Deal Type
  • Later Stage VC

  • Investors
  • 1

Smilo General Information

Description

Developer of an online retail platform designed to sell baby care products. The company's platform offers baby essentials such as baby loungers, palate supporting pacifiers, feeding bottles, washcloths, blankets and others, enabling parents to buy products to take care of their babies.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Venture Capital-Backed
Corporate Office
  • 16 Boston Post Road
  • Suite 205
  • Wayland, MA 01778
  • United States
+1 (844)
Primary Industry
Other Consumer Non-Durables
Other Industries
Internet Retail
Personal Products
Parent Company
Vertical(s)
Corporate Office
  • 16 Boston Post Road
  • Suite 205
  • Wayland, MA 01778
  • United States
+1 (844)

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Smilo Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Later Stage VC Completed Generating Revenue
3. Merger/Acquisition Completed Generating Revenue
2. Early Stage VC (Series A) 09-May-2019 $5M $8.25M Completed Generating Revenue
1. Seed Round 27-Jul-2017 $3.25M $3.25M Completed Startup
To view Smilo’s complete valuation and funding history, request access »

Smilo Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series A
Seed Two
Seed 608,000 $0.000100 $0.26 $3.29 $3.29 1x $3.29 20.64%
To view Smilo’s complete cap table history, request access »

Smilo Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an online retail platform designed to sell baby care products. The company's platform offers baby essential
Other Consumer Non-Durables
Wayland, MA
9 As of 2023

Marina del Rey, CA
 

New York, NY
 
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Smilo Competitors (3)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Dollar Shave Club Private Equity-Backed Marina del Rey, CA
Harry's Venture Capital-Backed New York, NY
Nanobébé Venture Capital-Backed Toronto, Canada
You’re viewing 3 of 3 competitors. Get the full list »

Smilo Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Smilo Former Investors (9)

Investor Name Investor Type Holding Investor Since Participating Rounds
Blue Scorpion Investments Venture Capital Minority
Brand Foundry Ventures Venture Capital Minority
Joyance Partners Venture Capital Minority
New Ground Ventures Venture Capital Minority
Niche Capital (San Francisco) Venture Capital Minority
You’re viewing 5 of 9 investors. Get the full list »

Smilo FAQs

  • When was Smilo founded?

    Smilo was founded in 2016.

  • Where is Smilo headquartered?

    Smilo is headquartered in Wayland, MA.

  • What is the size of Smilo?

    Smilo has 9 total employees.

  • What industry is Smilo in?

    Smilo’s primary industry is Other Consumer Non-Durables.

  • Is Smilo a private or public company?

    Smilo is a Private company.

  • What is Smilo’s current revenue?

    The current revenue for Smilo is .

  • How much funding has Smilo raised over time?

    Smilo has raised $8.25M.

  • Who are Smilo’s investors?

    Blue Scorpion Investments, Brand Foundry Ventures, Joyance Partners, New Ground Ventures, and Niche Capital (San Francisco) are 5 of 9 investors who have invested in Smilo.

  • Who are Smilo’s competitors?

    Dollar Shave Club, Harry's, and Nanobébé are competitors of Smilo.

  • Who acquired Smilo?

    Smilo was acquired by Jamison Creek Holdings.

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