Expectful Overview

  • Year Founded
  • 2016

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 4


  • Latest Deal Type
  • M&A

Expectful General Information


Operator of a digital health and wellness platform designed to make meditation easy for expectant, pregnant, and postpartum. The company's meditation platform offers guided meditations, mindfulness exercises, and expert advice on prenatal care, childbirth, and postpartum recovery and provides guidance that is customized to make meditation during pregnancy relaxing and soothing for its users, enabling pregnant women to enhance their mental and emotional well-being during pregnancy and early motherhood.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Other Services (B2C Non-Financial)
Other Industries
Application Software
Parent Company
Corporate Office
  • 1900 Powell Street
  • Suite 150
  • Emeryville, CA 94608
  • United States
+1 (917) 000-0000

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Expectful Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 23-Jan-2023 00.000 Completed Generating Revenue
4. Accelerator/Incubator 00.000 Completed Generating Revenue
3. Later Stage VC 01-Jul-2022 00.000 Completed Generating Revenue
2. Seed Round 21-Dec-2020 $4.2M $4.45M 00.00 Completed Generating Revenue
1. Seed Round 24-Mar-2016 $250K $250K 00.000 Completed Startup
To view Expectful’s complete valuation and funding history, request access »

Expectful Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed 0,000,000 00.000000 00.00 00.00 00 00.00 00.00
Seed-3 000,000 00.000000 00.00 00.00 00 00.00 0.000
Seed-2 000,000 00.000000 00.00 00.00 00 00.00 00.000
Seed-1 179,214 $0.000100 $0.88 $0.88 1x $0.88 5.22%
Seed A 45,045 $0.000100 $1.11 $1.11 1x $1.11 1.31%
To view Expectful’s complete cap table history, request access »

Expectful Executive Team (3)

Name Title Board Seat Contact Info
Mark Krassner Co-Founder
You’re viewing 1 of 3 executive team members. Get the full list »

Expectful Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Expectful Former Investors (20)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Alumni Ventures Venture Capital Minority 000 0000 000000 0
Ashley Mayer Angel (individual) Minority 000 0000 000000 0
Basecamp Fund Venture Capital Minority 000 0000 000000 0
Break Trail Ventures Venture Capital Minority 000 0000 000000 0
Broadway Angels Angel Group Minority 000 0000 000000 0
You’re viewing 5 of 20 investors. Get the full list »

Expectful FAQs

  • When was Expectful founded?

    Expectful was founded in 2016.

  • Who is the founder of Expectful?

    Nathalie Walton and Mark Krassner are the founders of Expectful.

  • Where is Expectful headquartered?

    Expectful is headquartered in Emeryville, CA.

  • What is the size of Expectful?

    Expectful has 4 total employees.

  • What industry is Expectful in?

    Expectful’s primary industry is Other Services (B2C Non-Financial).

  • Is Expectful a private or public company?

    Expectful is a Private company.

  • What is Expectful’s current revenue?

    The current revenue for Expectful is 00000.

  • How much funding has Expectful raised over time?

    Expectful has raised $4.45M.

  • Who are Expectful’s investors?

    Alumni Ventures, Ashley Mayer, Basecamp Fund, Break Trail Ventures, and Broadway Angels are 5 of 20 investors who have invested in Expectful.

  • When was Expectful acquired?

    Expectful was acquired on 23-Jan-2023.

  • Who acquired Expectful?

    Expectful was acquired by Babylist.

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