Faire Wholesale Overview

  • Year Founded
  • 2017

Year Founded

  • Status
  • Private

  • Employees
  • 945

Employees

  • Latest Deal Type
  • IPO
  • (Upcoming)

  • Investors
  • 32

Faire Wholesale General Information

Description

Operator of a wholesale platform intended to help retailers discover new brands and products they can stock in their stores. The company's marketplace makes it simple for retailers to build wholesale relationships that are more successful and more profitable via flexible payment terms, efficient shipping options, and easy-to-use ordering and inventory management tools, enabling clients to get access to an end-to-end wholesale buying and selling process in one place, at scale.

Contact Information

Website
www.faire.com
Formerly Known As
Indigo Fair
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 100 Potrero Avenue
  • San Francisco, CA 94103
  • United States
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Vertical(s)
Artificial Intelligence & Machine Learning, E-Commerce, Mobile
Corporate Office
  • 100 Potrero Avenue
  • San Francisco, CA 94103
  • United States

Faire Wholesale Timeline

20232024202520262027
Financing RoundCaptured Employee CountEstimated Employee Growth

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Faire Wholesale Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
14. IPO 01-Jan-2027 Upcoming Generating Revenue
13. Secondary Transaction - Private 17-Nov-2025 Completed Generating Revenue
12. Later Stage VC 27-Sep-2023 Completed Generating Revenue
11. Later Stage VC (Series G) 06-May-2022 Completed Generating Revenue
10. Early Stage VC 10-Jun-2021 Completed Generating Revenue
9. Early Stage VC 19-Oct-2020 Completed Generating Revenue
8. Early Stage VC 30-Oct-2019 Completed Startup
7. Early Stage VC 13-Dec-2018 Completed Startup
6. Early Stage VC (Series B) 01-Jul-2018 $39.4M $55.5M Completed Startup
5. Early Stage VC (Series A) 22-Feb-2018 $12M $16M Completed Startup
To view Faire Wholesale’s complete valuation and funding history, request access »

Faire Wholesale Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series G
Series F
Series E
Series D
Series C
Series B
Series A
Seed-3
Seed-2 1,704,450 $0.000001 $0 $0.06 $0.06 1x $0.06 0.35%
Seed-1 5,089,030 $0.000001 $0.01 $0.06 $0.06 1x $0.06 1.06%
To view Faire Wholesale’s complete cap table history, request access »

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Faire Wholesale Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a wholesale platform intended to help retailers discover new brands and products they can stock in their sto
Media and Information Services (B2B)
San Francisco, CA
945 As of 2026

New York, NY
 

Los Angeles, CA
 
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Faire Wholesale Competitors (6)

One of Faire Wholesale’s 6 competitors is Pietra, a Venture Capital-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Pietra Venture Capital-Backed New York, NY
NuOrder Formerly VC-backed Los Angeles, CA
Le New Black Formerly VC-backed Paris, France
Bulletin Formerly VC-backed Oyster Bay, NY
Best3C Formerly VC-backed Saratoga, CA
To view Faire Wholesale’s complete competitors history, request access »

Faire Wholesale Patents

  • 5

    Total Documents Applications and Grants

  • Total Patents Families

  • 3

    Granted

  • 2

    Pending

  • Expiring in next 12 mo

Faire Wholesale Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-12718269-B2 Outgoing communication planner utilizing machine learning Active 20-Jun-2024
US-20250390908-A1 Outgoing communication planner utilizing machine learning Active 20-Jun-2024
WO-2025264417-A1 Outgoing communication planner utilizing machine learning Pending 20-Jun-2024
US-20250200652-A1 Systems and methods for using machine learning to adjust credit limits provided to retailers utilizing a business-to-business marketplace platform Pending 19-Dec-2023
GB-2480391-A An animal monitoring system and method Active 11-Dec-2008 A01K11/006
To view Faire Wholesale’s complete patent history, request access »

Faire Wholesale Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Faire Wholesale Investors (32)

Investor Name Investor Type Holding Investor Since Participating Rounds
True North Fund Venture Capital Minority
WCM Investment Management Asset Manager Minority
Bow River Capital PE/Buyout Minority
Garage Capital Venture Capital Minority
Angel (individual) Minority
You’re viewing 5 of 32 investors. Get the full list »

Faire Wholesale Investments & Acquisitions (2)

Faire Wholesale’s most recent deal was a Early Stage VC with Slope for . The deal was made on 15-Apr-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Slope 15-Apr-2022 Early Stage VC Financial Software
Basis One 24-Jun-2021 Merger/Acquisition Consulting Services (B2B)
To view Faire Wholesale’s complete investments and acquisitions history, request access »

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Faire Wholesale FAQs

  • When was Faire Wholesale founded?

    Faire Wholesale was founded in 2017.

  • Where is Faire Wholesale headquartered?

    Faire Wholesale is headquartered in San Francisco, CA.

  • What is the size of Faire Wholesale?

    Faire Wholesale has 945 total employees.

  • What industry is Faire Wholesale in?

    Faire Wholesale’s primary industry is Media and Information Services (B2B).

  • Is Faire Wholesale a private or public company?

    Faire Wholesale is a Private company.

  • What is Faire Wholesale’s current revenue?

    The current revenue for Faire Wholesale is .

  • How much funding has Faire Wholesale raised over time?

    Faire Wholesale has raised $1.51B.

  • Who are Faire Wholesale’s investors?

    True North Fund, WCM Investment Management, Bow River Capital, Garage Capital, and are 5 of 32 investors who have invested in Faire Wholesale.

  • Who are Faire Wholesale’s competitors?

    Pietra, NuOrder, Le New Black, Bulletin, and Best3C are some of the 6 competitors of Faire Wholesale.

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