Pietra Overview

  • Year Founded
  • 2019

Year Founded

  • Status
  • Private

  • Employees
  • 33

Employees

  • Latest Deal Type
  • Series A3

  • Latest Deal Amount
  • $16.1M

  • Investors
  • 17

Pietra General Information

Description

Developer of a digital commerce enablement system designed for brand management and operation. The company's platform offers a centralized interface for manufacturing and supply chain management, access to a network of vetted production facilities, proprietary logistics services for order processing and shipping, and automated software for content generation and distribution, enabling independent brand owners and small businesses to execute their product lifecycles and reduce operational expenses.

Contact Information

Website
www.pietrastudio.com
Formerly Known As
Carbon Club
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 270 Lafayette Street
  • Suite 604
  • New York, NY 10012
  • United States
+1 (206)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS
Corporate Office
  • 270 Lafayette Street
  • Suite 604
  • New York, NY 10012
  • United States
+1 (206)

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Pietra Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Early Stage VC (Series A3) 11-Mar-2023 $16.1M Completed Generating Revenue
3. Early Stage VC (Series A) 30-Jun-2021 Completed Generating Revenue
2. Early Stage VC (Series A) 10-Feb-2020 $1.5M $5.5M Completed Generating Revenue
1. Seed Round 27-Mar-2019 $4M $4M Completed Generating Revenue
To view Pietra’s complete valuation and funding history, request access »

Pietra Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A-3
Series A-2
Series A-1
Series A 4,916,694 $0.000010 6% $3.05 $3.05 1x $3.05 16.31%
Seed 3,728,540 $0.000010 6% $0.93 $0.93 1x $0.93 12.37%
To view Pietra’s complete cap table history, request access »

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Pietra Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a digital commerce enablement system designed for brand management and operation. The company's platform of
Business/Productivity Software
New York, NY
33 As of 2022

San Francisco, CA
 

New York, NY
 
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Pietra Competitors (5)

One of Pietra’s 5 competitors is Faire Wholesale, a Venture Capital-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Faire Wholesale Venture Capital-Backed San Francisco, CA
Mercer Formerly VC-backed New York, NY
Optitex Formerly VC-backed Rosh Haayin, Israel
Shopify Formerly VC-backed Ottawa, Canada
Alibaba Group Formerly PE-Backed Hangzhou, China
You’re viewing 5 of 5 competitors. Get the full list »

Pietra Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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Pietra Investors (17)

Investor Name Investor Type Holding Investor Since Participating Rounds
M13 Venture Capital Minority
Starshot Ventures Accelerator/Incubator Minority
Angel (individual) Minority
Founders Fund Venture Capital Minority
UTA.VC Venture Capital Minority
You’re viewing 5 of 17 investors. Get the full list »

Pietra Acquisitions (1)

Pietra’s most recent deal was a Merger/Acquisition with Factored Quality. The deal was made on 15-Mar-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Factored Quality 15-Mar-2025 Merger/Acquisition Business/Productivity Software
To view Pietra’s complete acquisitions history, request access »

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Pietra Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Factored Quality New York, NY 2019

Pietra FAQs

  • When was Pietra founded?

    Pietra was founded in 2019.

  • Where is Pietra headquartered?

    Pietra is headquartered in New York, NY.

  • What is the size of Pietra?

    Pietra has 33 total employees.

  • What industry is Pietra in?

    Pietra’s primary industry is Business/Productivity Software.

  • Is Pietra a private or public company?

    Pietra is a Private company.

  • What is the current valuation of Pietra?

    The current valuation of Pietra is .

  • What is Pietra’s current revenue?

    The current revenue for Pietra is .

  • How much funding has Pietra raised over time?

    Pietra has raised $36.6M.

  • Who are Pietra’s investors?

    M13, Starshot Ventures, , Founders Fund, and UTA.VC are 5 of 17 investors who have invested in Pietra.

  • Who are Pietra’s competitors?

    Faire Wholesale, Mercer, Optitex, Shopify, and Alibaba Group are competitors of Pietra.

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