Shopify is a cloud-based commerce platform that primarily offers multichannel offerings for small and midsize businesses. The firm has two segments: subscription solutions (43% of 2018 revenue) and merchant solutions (57% of 2018 revenue). The subscription solutions segment allows Shopify to sell product through multichannel outlets, like marketplaces (Amazon and eBay), social media networks (Facebook and Twitter), and retail outlets. Shopify's merchant solutions products allow users to utilize Shopify Payments, Shopify Shipping, and Shopify Capital for their back-end services. Shopify Payments allows merchants to service their customers by accepting credit cards (Visa or Mastercard), online payment systems (PayPal, Square, Stripe), or bitcoin.