Briteyellow Overview

  • Founded
  • 2003
  • Status
  • Private
  • Employees
  • 2
  • Latest Deal Type
  • Accelerator/​Inc
  • Investors
  • 6

Briteyellow General Information


Developer of a footfall monitoring technology designed to offer better insight into how people use their places. The company's technology brings virtual reality 3D indoor positioning and navigation with precise location accuracy to a smartphone application, enabling users to find their way and discover new things around indoor public buildings where GPS does not work accurately or reliably and at the same time helping clients to provide better customer experience, improve footfall, and increase revenues.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Accelerator/Incubator Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Application Software
Business/Productivity Software
Primary Office
  • 1 Medway Court
  • University Way, Cranfield
  • Bedford MK43 0FQ
  • England, United Kingdom
+44 01908 000000
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Briteyellow Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Accelerator/Incubator 02-Feb-2020 Completed Generating Revenue
3. Accelerator/Incubator 03-Jul-2019 Completed Generating Revenue
2. Grant 16-Nov-2016 Completed Generating Revenue
1. Accelerator/Incubator 01-Jan-2016 $1.96K Completed Generating Revenue
To view Briteyellow’s complete valuation and funding history, request access »

Briteyellow Executive Team (2)

Name Title Board Seat Contact Info
Fredi Nonyelu Founder & Chief Executive Officer
Bart Barc Ph.D Chief Technology Officer
To view Briteyellow’s complete executive team members history, request access »

Briteyellow Board Members (1)

Name Representing Role Since
Keith Straughan Briteyellow Board Member 000 0000
To view Briteyellow’s complete board members history, request access »

Briteyellow Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Briteyellow Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Transport For Wales Accelerator/Incubator 000 0000 000000 0
Connected Places Catapult Corporation Minority 000 0000 000000 0
Wayra UK Corporate Venture Capital 000 0000 000000 0
Department for International Trade Government Minority 000 0000 000000 0
Innovate UK Government 000 0000 000000 0
You’re viewing 5 of 6 investors. Get the full list »