Admix (Business/Productivity Software) Overview
- Founded
-
2015

- Status
-
Acquired/Merged
- Employees
-
160

- Latest Deal Type
-
M&A
- Latest Deal Amount
-
$300M
- Investors
-
2
Admix (Business/Productivity Software) General Information
Description
Developer of a programmatic immersive advertising technology designed to let developers insert advertisements into their games. The company's advertising platform banners ads and product models in 3D, indexes VR and AR technology from publishers and programmatically serves relevant ads through large DSP partners, enabling advertisers and publishers to provide non-disruptive advertisement in VR and AR and monetize their content through interactive, programmatic brand placements.
Contact Information
Website
www.admixplay.com
Formerly Known As
Advir
Ownership Status
Acquired/Merged
(Operating Subsidiary)
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Multimedia and Design Software
Parent Company
Primary Office
- Third Floor, The Corner Building
- 91-93 Farringdon Road
- London EC1M 3LN
- England, United Kingdom
Admix (Business/Productivity Software) Valuation & Funding
Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
---|---|---|---|---|---|---|
6. Merger/Acquisition | 21-Jun-2022 | $300M | 000.00 | 00000 | Completed | Generating Revenue |
5. Later Stage VC (Series B) | 26-Oct-2021 | 000.00 | 000.00 | 000.00 | Completed | Generating Revenue |
4. Early Stage VC (Series A) | 15-Apr-2020 | 00.000 | 000.00 | 000.00 | Completed | Generating Revenue |
3. Seed Round | 04-Jun-2019 | 00000 | 00.000 | 00.000 | Completed | Generating Revenue |
2. Seed Round | 15-Nov-2018 | $2.72M | $3.11M | 00.000 | Completed | Generating Revenue |
1. Early Stage VC | 10-Jul-2017 | $388K | $388K | 00.000 | Completed | Generating Revenue |
Admix (Business/Productivity Software) Cap Table
Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
---|---|---|---|---|---|---|---|---|
Series B | 0,000,000 | 00.000000 | 000.00 | 000.00 | 00 | 000.00 | 00.000 | |
Seed Preferred | 000,000 | 00.000000 | 00.00 | 00.00 | 00 | 00.00 | 00.000 | |
Ordinary | 0,000 | 00.000000 | 000.00 | 000.00 | 00 | 000.00 | 0.00 | |
Ordinary | 00,000 | 00.000000 | 00.00 | 00.00 | 00 | 00.00 | 0.000 | |
Seed Preferred | 000,000 | 00.000000 | 00.00 | 00.00 | 00 | 00.00 | 00.000 | |
Ordinary | 000,000 | 00.000000 | 00.00 | 00.00 | 00 | 00.00 | 0.000 | |
Ordinary | 00,000 | 00.000000 | 00.0 | 00.0 | 00 | 00.0 | 0.000 | |
Preference | 00,000 | 00.000000 | 00.00 | 00.00 | 00 | 00.00 | 0.000 | |
Ordinary | 252,300 | $0.000116 | $0.93 | $0.93 | 1x | $0.93 | 6.12% | |
Ordinary | 53,000 | $0.000116 | $0.74 | $0.74 | 1x | $0.74 | 1.28% |
Admix (Business/Productivity Software) Comparisons
Description
Primary
Industry
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Financing
Details
Developer of a programmatic immersive advertising technology designed to let developers insert advertisements into their
Business/Productivity Software
London, United Kingdom
160
As of 2022
000.00
0000
0000-00-00
000000&0
000.00
Admix (Business/Productivity Software) Competitors (12)
Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
---|---|---|---|---|---|---|
Anzu | Venture Capital-Backed | Tel Aviv, Israel | 000 | 0000 | 00000000000 | 0000 |
000000 | Venture Capital-Backed | Edinburgh, United Kingdom | 00 | 00.000 | 00000000000 | 00.000 |
0000000000 | Formerly VC-backed | San Francisco, CA | 000 | 000.00 | 000000&0 | 000.00 |
00000000 00000 | Corporation | London, United Kingdom | 00 | 000.00 | 000000000 | 000.00 |
000000 | Formerly VC-backed | San Francisco, CA | 000 | 0000 | 000000&0 |
Admix (Business/Productivity Software) Executive Team (7)
Admix (Business/Productivity Software) Board Members (6)
Name | Representing | Role | Since |
---|---|---|---|
Joseph Bachle-Morris | Self | Co-Founder, Chief Operating Officer & Board Member | 000 0000 |
Lucas Stoops | Force Over Mass Capital | Board Member | 000 0000 |
Mathias Ockenfels | Speedinvest | Board Member | 000 0000 |
Nigel Morris | Admix (Business/Productivity Software) | Board Member | 000 0000 |
Pierre-Francois Marteau | Speedinvest | Board Member | 000 0000 |
Admix (Business/Productivity Software) Signals
Admix (Business/Productivity Software) Former Investors (18)
Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
---|---|---|---|---|---|
AngelSquare | Angel Group | Minority | 000 0000 | 000000 0 | |
Axel Boris | Angel (individual) | Minority | 000 0000 | 000000 0 | |
Colopl Next | Corporate Venture Capital | Minority | 000 0000 | 000000 0 | |
Elefund | Venture Capital | Minority | 000 0000 | 000000 0 | |
Force Over Mass Capital | Venture Capital | Minority | 000 0000 | 000000 0 |
Admix (Business/Productivity Software) Acquisitions (1)
Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
---|---|---|---|---|---|
0000000 | 20-Nov-2018 | 0000000000 | Publishing | 000000 00 |