Floom Overview

  • Founded
  • 2015
Founded
  • Status
  • Private
  • Employees
  • 23
Employees
  • Latest Deal Type
  • Seed
  • Latest Deal Amount
  • $1.59M
Latest Deal Amount
  • Investors
  • 7

Floom General Information

Description

Developer of an online floral marketplace platform intended to offer customers a wide range of flower bouquets from various florists. The company's platform allows independent florists to list their flower creations online for selling and to be used for social events according to buyers and customer needs, thereby enabling customers to purchase attractive bouquets and get them delivered to their doorstep.

Contact Information

Website
www.floom.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Other Services (B2C Non-Financial)
Other Industries
Specialty Retail
Internet Retail
Primary Office
  • Taper Studios Unit F, The Leather Market
  • Weston Street
  • London SE1 4GS
  • England, United Kingdom
+44 020 0000 0000

Floom Timeline

2018201920202021
Financing RoundCaptured Employee CountEstimated Employee Growth
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Floom Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Seed Round 07-Apr-2020 $1.59M 00.000 000.00 Completed Generating Revenue
3. Seed Round 02-Dec-2018 00.00 00.000 00.000 Completed Generating Revenue
2. Equity Crowdfunding 14-Apr-2017 $722K $447K 00.000 Completed Generating Revenue
1. Angel (individual) 08-Jan-2016 $447K $447K 00.000 Completed Startup
To view Floom’s complete valuation and funding history, request access »

Floom Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed Preferred 0,000,000 00.000000 00.00 00.00 00 00.00 0.00
A Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
A Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 0.00
A Ordinary 00,000 00.000000 00.0 00.0 00 00.0 0.000
A Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Seed Preferred 0,000,000 00.000000 00.0 00.0 00 00.0 00.000
B Investment 000,000 00.000000 00.00 00.00 00 00.00 0.000
A Ordinary 3,372,544 $0.000000 $0.17 $0.17 1x $0.17 8.84%
B Ordinary 5,000,000 $0.000000 $0.07 $0.07 1x $0.07 13.11%
To view Floom’s complete cap table history, request access »

Floom Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of an online floral marketplace platform intended to offer customers a wide range of flower bouquets from vari
Other Services (B2C Non-Financial)
London, United Kingdom
23 As of 2021
00.000
00.00 0000-00-00
000000000 00.000

000 0000

d do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostr
000000000 000000
Marina del Rey, CA
00 As of 0000
0000
000000000 - 0000

000 0000

cididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamc
000000000 000000
Downers Grove, IL
0000 As of 0000
00000
000000000000
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Floom Competitors (7)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
The Bouqs Venture Capital-Backed Marina del Rey, CA 00 0000 000000000 - 0000
000 000000000 Private Equity-Backed Downers Grove, IL 0000 00000 000000000000
00000000000 000000 Private Equity-Backed Amsterdam, Netherlands 00 000000000000
00000000000 Venture Capital-Backed Santa Monica, CA 00 000.00 00000000000 000.00
000000 Venture Capital-Backed Barcelona, Spain 000 000.00 000000 - 000 000.00
You’re viewing 5 of 7 competitors. Get the full list »

Floom Executive Team (1)

Name Title Board Seat Contact Info
Lana Elie Founder, Chief Executive Officer and Board Member
To view Floom’s complete executive team members history, request access »

Floom Board Members (3)

Name Representing Role Since
Carlos Morgado Floom Board Member 000 0000
Lana Elie Floom Founder, Chief Executive Officer and Board Member 000 0000
You’re viewing 2 of 3 board members. Get the full list »

Floom Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Floom Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
500 Startups Venture Capital Minority 000 0000 000000 0
Carlos Morgado Angel (individual) Minority 000 0000 000000 0
firstminute capital Venture Capital Minority 000 0000 000000 0
Gelt Venture Capital Corporate Venture Capital Minority 000 0000 000000 0
Pembroke Venture Capital Trust Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 7 investors. Get the full list »