Herb Overview

  • Founded
  • 2006
  • Status
  • Private
  • Employees
  • 20
  • Latest Deal Type
  • Seed
  • Latest Deal Amount
  • $4.1M
Latest Deal Amount
  • Investors
  • 19

Herb General Information


Developer of a community platform designed to abolish the stigma around cannabis and bring it into the mainstream. The company's community uses technology to tackle the exciting opportunities in the cannabis space, from curating the products to developing the understanding of cannabis as a medicine and therapeutic herb, enabling cannabis enthusiasts to find trustworthy and reliable content about the item they love to consume.

Contact Information

Formerly Known As
The Stoner's Cookbook
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Specialty Retail
Other Industries
Other Consumer Non-Durables
Information Services (B2C)
Primary Office
  • 325 Front Street West
  • Floor 4
  • Toronto, Ontario M5V 2Y1
  • Canada
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Herb Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Seed Round 29-Aug-2017 $4.1M 00.00 000.00 Completed Generating Revenue
3. Accelerator/Incubator 25-Apr-2017 Completed Generating Revenue
2. Merger/Acquisition 01-Jan-2015 Completed Generating Revenue
1. Product Crowdfunding 15-Dec-2014 $22K Completed Generating Revenue
To view Herb’s complete valuation and funding history, request access »

Herb Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
To view Herb’s complete cap table history, request access »

Herb Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a community platform designed to abolish the stigma around cannabis and bring it into the mainstream. The c
Specialty Retail
Toronto, Canada
20 As of 2020
00.00 0000-00-00
000000000 00.00


agna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex e
000000000 000000
Seattle, WA
000 As of 0000
000000000 000.00


citation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehend
00000000000 00000000 (000)
Los Angeles, CA
0 As of 0000
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Herb Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Leafly Private Equity-Backed Seattle, WA 000 000.00 000000000 000.00
0000000 0000 Corporation Los Angeles, CA 0
You’re viewing 2 of 2 competitors. Get the full list »

Herb Executive Team (11)

Name Title Board Seat Contact Info
Matt Gray Co-Founder & Chief Executive Officer
David Morin Advisor
Eric Hippeau Advisor
Harley Finkelstein JD Advisor
Joseph Montana Jr. Advisor
You’re viewing 5 of 11 executive team members. Get the full list »

Herb Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Herb Investors (19)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Adam Zeplain Angel (individual) Minority 000 0000 000000 0
Bullpen Capital Venture Capital Minority 000 0000 000000 0
David Morin Angel (individual) Minority 000 0000 000000 0
Great Oaks Venture Capital Venture Capital Minority 000 0000 000000 0
Harley Finkelstein Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 19 investors. Get the full list »