Herb Overview

Founded 2006
Status Private
Employees 30
Latest Deal Type Seed
Latest Deal Amount $4.1M
Latest Deal Amount
Investors 19

Herb General Information


Developer of a community platform intended to abolish the stigma around cannabis and bring it into the mainstream. The company's community uses technology to tackle the exciting opportunities in the cannabis space, from curating the products to developing the understanding of cannabis as a medicine and therapeutic herb, enabling cannabis enthusiasts to find trustworthy and reliable content about the item they love to consume.

Contact Information

Formerly Known As
The Stoner's Cookbook
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Specialty Retail
Other Industries
Other Consumer Non-Durables
Information Services (B2C)
Primary Office
  • 325 Front Street West
  • Floor 4
  • Toronto, Ontario M5V 2Y1
  • Canada

Herb Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth
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Herb Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Seed Round 29-Aug-2017 $4.1M 00.00 000.00 Completed Generating Revenue
3. Accelerator/Incubator 25-Apr-2017 Completed Generating Revenue
2. Merger/Acquisition 01-Jan-2015 Completed Generating Revenue
1. Product Crowdfunding 15-Dec-2014 $22K Completed Generating Revenue

Herb Cap Table

To view Herb‘s complete cap table, request access »
Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed 0,000,000 00.000000 00.00 00.00 00 00.00 00.000

Herb Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing
Leafly Private Equity-Backed Seattle, WA 000 00.000 0000000 0000 00.000
0000000 0000 Corporation Los Angeles, CA 0

Herb Executive Team (12)

Name Title Board Seat Contact Info
Matt Gray Co-Founder & Chief Executive Officer
Dave Morin Advisor
Eric Hippeau Advisor
Harley Finkelstein JD Advisor
Joseph Montana Jr. Advisor

2 Former Executives

Herb Investors (19)

To view Herb‘s full investor history, request access »
Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Adam Zeplain Angel (individual) Minority 000 0000 000000 0
Bullpen Capital Venture Capital Minority 000 0000 000000 0
Dave Morin Angel (individual) Minority 000 0000 000000 0
Great Oaks Venture Capital Venture Capital Minority 000 0000 000000 0
Harley Finkelstein Angel (individual) Minority 000 0000 000000 0

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