Second Nature Brands Overview

  • Year Founded
  • 1933

Year Founded

  • Status
  • Private

  • Employees
  • 380

Employees

  • Latest Deal Type
  • Debt Refin.

  • Financing Rounds
  • 11

  • Investments
  • 5

Second Nature Brands General Information

Description

Provider of nuts and trail mix intended to grow consumer trends towards healthier lifestyles and food options. The company offers branded trail mixes, nut snacks, and chocolate confections in different flavor combinations that are made without adding preservatives, artificial ingredients, colors or additives, thereby nourishing customers and providing them with healthier substitutes.

Contact Information

Website
www.secondnaturebrands.com
Formerly Known As
Kar's
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 1200 East 14 Mile Road
  • Madison Heights, MI 48071
  • United States
+1 (800)
Primary Industry
Specialty Retail
Other Industries
Food Products
Vertical(s)
LOHAS & Wellness
Corporate Office
  • 1200 East 14 Mile Road
  • Madison Heights, MI 48071
  • United States
+1 (800)

Second Nature Brands Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Second Nature Brands Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Second Nature Brands Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of nuts and trail mix intended to grow consumer trends towards healthier lifestyles and food options. The compa
Specialty Retail
Madison Heights, MI
380 As of 2026

London, United Kingdom
 

Minong, WI
 
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Second Nature Brands Competitors (28)

One of Second Nature Brands’s 28 competitors is Graze, a Private Equity-Backed company based in London, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Graze Private Equity-Backed London, United Kingdom
Link Snacks Corporation Minong, WI
Axium Foods Private Equity-Backed South Beloit, IL
NatureBox Formerly PE-Backed Redwood City, CA
Puratos Private Equity-Backed Brussels, Belgium
You’re viewing 5 of 28 competitors. Get the full list »

Second Nature Brands Patents

  • 2

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

Second Nature Brands Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20050120630-A1 Locking astragal Inactive 21-Jan-2003
CA-1293954-C Earring organizer Inactive 26-Jul-1989

Second Nature Brands Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Second Nature Brands Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Second Nature Brands Investments (5)

Second Nature Brands’s most recent deal was a Buyout/LBO with Tillamook Country Smoker. The deal was made on 10-Jul-2026.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Tillamook Country Smoker 10-Jul-2026 Buyout/LBO Food Products
Voortman Cookies 03-Dec-2024 Buyout/LBO Food Products
Sahale Snacks 01-Nov-2023 Buyout/LBO Food Products
Brownie Brittle 12-Jun-2022 Buyout/LBO Food Products
Sanders Candy 24-Oct-2018 Buyout/LBO Food Products
To view Second Nature Brands’s complete investments history, request access »

Second Nature Brands Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Tillamook Country Smoker Bay City, OR 1975
Voortman Cookies Burlington, Canada 1951

Second Nature Brands FAQs

  • When was Second Nature Brands founded?

    Second Nature Brands was founded in 1933.

  • Where is Second Nature Brands headquartered?

    Second Nature Brands is headquartered in Madison Heights, MI.

  • What is the size of Second Nature Brands?

    Second Nature Brands has 380 total employees.

  • What industry is Second Nature Brands in?

    Second Nature Brands’s primary industry is Specialty Retail.

  • Is Second Nature Brands a private or public company?

    Second Nature Brands is a Private company.

  • What is Second Nature Brands’s current revenue?

    The current revenue for Second Nature Brands is .

  • How much funding has Second Nature Brands raised over time?

    Second Nature Brands has raised $935M.

  • Who are Second Nature Brands’s investors?

    Audax Private Debt, Falcon Investments, Yukon Partners, and CapVest Partners have invested in Second Nature Brands.

  • Who are Second Nature Brands’s competitors?

    Graze, Link Snacks, Axium Foods, NatureBox, and Puratos are some of the 28 competitors of Second Nature Brands.

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