E.Fundamentals

E.Fundamentals Overview

  • Founded
  • 2014
Founded
  • Status
  • Private
  • Employees
  • 5
Employees
  • Latest Deal Type
  • Series B
  • Latest Deal Amount
  • $6.61M
Latest Deal Amount
  • Investors
  • 5

E.Fundamentals General Information

Description

Provider of a SaaS-based eCommerce analytics and insight platform designed to optimize performance across digital retail. The company's platform turns complex retail digital data into actionable insights so businesses know what actions to take to improve their category performance, enabling businesses to increase online revenues take control of all aspects of eCommerce product performance and optimize online ranging, pricing, positioning and promotion with real-time insights aggregated in one place.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Primary Office
  • 20 Street Thomas Street
  • 2nd Floor Runway East
  • London SE1 9RS
  • England, United Kingdom
+44 020 0000 0000

E.Fundamentals Timeline

2017201820192020
Financing RoundCaptured Employee CountEstimated Employee Growth
Want detailed data on 2M+ companies?

What you see here scratches the surface

Request a free trial
Want to dig into this profile?

We’ll help you find what you need

Learn more

E.Fundamentals Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Later Stage VC (Series B) 21-Oct-2019 $6.61M 000.00 Completed Generating Revenue
5. Early Stage VC (Series A) 22-Jan-2018 00.000 00.000 00.000 Completed Generating Revenue
4. Early Stage VC 03-Jul-2017 00.000 00.000 00.000 Completed Startup
3. Grant 01-Jan-2017 0000 00.000 Completed Startup
2. Angel (individual) 24-Oct-2016 $1.69M $2.08M 00.000 Completed Startup
1. Angel (individual) 09-Dec-2014 $392K $392K 00000 Completed Startup

E.Fundamentals Cap Table

To view E.Fundamentals‘s complete cap table, request access »
Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Ordinary 00,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary 000,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary 000,000 00.000000 00.00 00.00 00 00.00 0.000
A Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Ordinary 1,898,977 $0.001362 $1.95 $1.95 1x $1.95 44.79%
Ordinary 650,000 $0.001362 $0.52 $0.52 1x $0.52 15.33%

E.Fundamentals Executive Team (8)

Name Title Board Seat Contact Info
John Maltman Founder, Chief Executive Officer & Board Member
James Richardson Chief Financial Officer & Board Member
Greg Urquhart Chief Technology Officer & Board Member
David Reeves Advisor & Director
Tony Stratton Director & Advisor

2 Former Executives

E.Fundamentals Board Members (8)

To view E.Fundamentals‘s full board member team, request access »
Name Representing Role Since
Andrew Hickey Self Board Member 000 0000
David Murray-Hundley Self Chairman of the Advisory Board 000 0000
Gareth Price Self Board Member 000 0000
Greg Urquhart E.Fundamentals Chief Technology Officer & Board Member 000 0000
James Richardson E.Fundamentals Chief Financial Officer & Board Member 000 0000

E.Fundamentals Investors (5)

To view E.Fundamentals‘s full investor history, request access »
Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Maven Capital Partners Asset Manager Minority 000 0000 000000 0
Downing Ventures Venture Capital Minority 000 0000 000000 0
Epiphany Capital Venture Capital Minority 000 0000 000000 0
Scottish Enterprise Venture Capital Minority 000 0000 000000 0
Unilever Corporation 000 0000 000000 0

Ready to get started?

Request a free trial