E.Fundamentals Overview

  • Founded
  • 2014
Founded
  • Status
  • Private
  • Employees
  • 56
Employees
  • Latest Deal Type
  • Angel
  • Latest Deal Amount
  • $3.4K
Latest Deal Amount
  • Investors
  • 7

E.Fundamentals General Information

Description

Operator of a cloud based e-commerce analytics and insight platform designed to optimize performance across digital retail. The company's platform turns complex retail digital data into actionable insights making brand owners to enhance the sales and profit performance of their products on retailer's and wholesaler's websites, enabling businesses to enhance online revenues and take control of all aspects of e-commerce product performance and optimize online ranging, pricing, positioning and promotion with real-time insights aggregated in one place.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Angel-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Other Commercial Services
Primary Office
  • 20 Saint Thomas Street
  • 2nd Floor Runway East
  • London SE1 9RS
  • England, United Kingdom
+44 0131 000 0000

E.Fundamentals Timeline

2018201920202021
Financing RoundCaptured Employee CountEstimated Employee Growth
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E.Fundamentals Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Angel (individual) 16-Dec-2020 $3.4K 000.00 Completed Generating Revenue
8. Later Stage VC (Series B) 21-Oct-2019 00.00 000.00 000.00 Completed Generating Revenue
7. Grant 01-May-2019 00000 00.000 Completed Generating Revenue
6. Early Stage VC (Series A) 22-Jan-2018 00.000 00.000 00.000 Completed Generating Revenue
5. Grant 01-Nov-2017 00000 00.000 Completed Generating Revenue
4. Early Stage VC 03-Jul-2017 00.000 00.000 00.000 Completed Generating Revenue
3. Grant 01-Jan-2017 0000 00000 Completed Generating Revenue
2. Equity Crowdfunding 24-Oct-2016 $1.69M $392K 00.000 Completed Generating Revenue
1. Angel (individual) 09-Dec-2014 $392K $392K 00000 Completed Generating Revenue
To view E.Fundamentals’s complete valuation and funding history, request access »

E.Fundamentals Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
B3 Ordinary 000,000 00.000000 00.00 00.00 00 00.00 0.000
B2 Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
B1 Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Ordinary 00,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary 000,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary 000,000 00.000000 00.0 00.0 00 00.0 0.000
A Ordinary 0,000,000 00.000000 00.00 00.00 00 00.00 00.00
Ordinary 1,898,977 $0.001247 $1.78 $1.78 1x $1.78 22.64%
Ordinary 650,000 $0.001247 $0.48 $0.48 1x $0.48 7.75%
To view E.Fundamentals’s complete cap table history, request access »

E.Fundamentals Executive Team (8)

Name Title Board Seat Contact Info
John Maltman Co-Founder, Chief Executive Officer & Board Member
Ewan Patrick Chief Financial Officer & Board Member
Gregor Urquhart Chief Technology Officer, CPO and Board Member
David Reeves Co-Founder & Board Member
You’re viewing 4 of 8 executive team members. Get the full list »

E.Fundamentals Board Members (11)

Name Representing Role Since
Andrew Hickey Self Board Member 000 0000
David Murray-Hundley E.Fundamentals Chairman of the Board & Investor 000 0000
David Reeves E.Fundamentals Co-Founder & Board Member 000 0000
Ewan Patrick E.Fundamentals Chief Financial Officer & Board Member 000 0000
Gareth Price Self Board Member 000 0000
You’re viewing 5 of 11 board members. Get the full list »

E.Fundamentals Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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E.Fundamentals Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Rob Fraser Angel (individual) Minority 000 0000 000000 0
Maven Capital Partners UK Asset Manager Minority 000 0000 000000 0
Downing Ventures Venture Capital Minority 000 0000 000000 0
Epiphany Capital Venture Capital Minority 000 0000 000000 0
Scottish Enterprise Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 7 investors. Get the full list »