AURA (Business/Productivity Software) Overview

  • Year Founded
  • 2017

Year Founded

  • Status
  • Private

  • Employees
  • 105

Employees

  • Latest Deal Type
  • Series B

  • Latest Deal Amount
  • $15.3M

  • Investors
  • 10

AURA (Business/Productivity Software) General Information

Description

Developer of a safety response platform designed to connect users with emergency and security assistance in real time. The company's platform offers a network of private responders, location-based alert activation, integrated panic features, and real-time tracking tools, enabling businesses, platforms, and property managers to access rapid on-demand protection and improve safety coverage.

Contact Information

Website
www.aurasos.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 25 Commerce Crescent
  • Kramerville
  • Johannesburg, Gauteng
  • South Africa
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Security Services (B2B)
Vertical(s)
SaaS, Mobile
Corporate Office
  • 25 Commerce Crescent
  • Kramerville
  • Johannesburg, Gauteng
  • South Africa

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

AURA (Business/Productivity Software) Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Later Stage VC (Series B) 15-May-2025 $15.3M Completed Generating Revenue
3. Early Stage VC (Series A) 16-Nov-2021 Completed Generating Revenue
2. Early Stage VC 01-Dec-2019 $405K $6.41M Completed Generating Revenue
1. Early Stage VC 01-Jun-2018 $6M $6M Completed Generating Revenue
To view AURA (Business/Productivity Software)’s complete valuation and funding history, request access »

VC Exit Predictor

See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.

Opportunity Score

Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.

Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

Request a free trial

AURA (Business/Productivity Software) Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

AURA (Business/Productivity Software) Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds
Africinvest PE/Buyout Minority
Cathay Innovation Venture Capital Minority
Innovo Capital PE/Buyout Minority
Partech Venture Capital Minority
Blank Canvas Capital PE/Buyout Minority
You’re viewing 5 of 10 investors. Get the full list »

AURA (Business/Productivity Software) Acquisitions (1)

AURA (Business/Productivity Software)’s most recent deal was a Merger/Acquisition with Namola. The deal was made on 01-Jan-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Namola 01-Jan-2025 Merger/Acquisition Business/Productivity Software
To view AURA (Business/Productivity Software)’s complete acquisitions history, request access »

Ready to get started?

Request a free trial

AURA (Business/Productivity Software) FAQs

  • When was AURA (Business/Productivity Software) founded?

    AURA (Business/Productivity Software) was founded in 2017.

  • Where is AURA (Business/Productivity Software) headquartered?

    AURA (Business/Productivity Software) is headquartered in Johannesburg, South Africa.

  • What is the size of AURA (Business/Productivity Software)?

    AURA (Business/Productivity Software) has 105 total employees.

  • What industry is AURA (Business/Productivity Software) in?

    AURA (Business/Productivity Software)’s primary industry is Business/Productivity Software.

  • Is AURA (Business/Productivity Software) a private or public company?

    AURA (Business/Productivity Software) is a Private company.

  • What is AURA (Business/Productivity Software)’s current revenue?

    The current revenue for AURA (Business/Productivity Software) is .

  • How much funding has AURA (Business/Productivity Software) raised over time?

    AURA (Business/Productivity Software) has raised $25.8M.

  • Who are AURA (Business/Productivity Software)’s investors?

    Africinvest, Cathay Innovation, Innovo Capital, Partech, and Blank Canvas Capital are 5 of 10 investors who have invested in AURA (Business/Productivity Software).

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process