Pinata Overview

  • Year Founded
  • 2015

Year Founded

  • Status
  • Private

  • Employees
  • 30

Employees

  • Latest Deal Type
  • Series A

  • Latest Deal Amount
  • $12.5M

  • Investors
  • 10

Pinata General Information

Description

Developer of a data-driven platform designed to collaborate and create elevated consumer experiences. The company's platform assists in getting real-time data across local, regional and national field-marketing programs, enabling companies to get matched with curated, local staffing agencies and talent to represent the brand.

Contact Information

Formerly Known As
Brandforce
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 302A West 12th Street
  • Suite 169
  • New York, NY 10014
  • United States
+1 (212)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • 302A West 12th Street
  • Suite 169
  • New York, NY 10014
  • United States
+1 (212)

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Pinata Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Later Stage VC (Series A) 15-May-2023 $12.5M Completed Generating Revenue
2. Accelerator/Incubator 01-Apr-2021 Completed Generating Revenue
1. Early Stage VC (Series A) 29-Jan-2019 $1.26M $1.26M Completed Generating Revenue
To view Pinata’s complete valuation and funding history, request access »

Pinata Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series A-1
Series A-5
Series A-4
Series A-3
Series A-2 246,595 $0.000010 $4.72 $4.72 1x $4.72 4%
Series A-6 1,134,138 $0.000010 $3.97 $3.97 1x $3.97 18.41%
To view Pinata’s complete cap table history, request access »

VC Exit Predictor

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Opportunity Score

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Exit Type

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Pinata Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a data-driven platform designed to collaborate and create elevated consumer experiences. The company's plat
Business/Productivity Software
New York, NY
30 As of 2025

Houston, TX
 

Minneapolis, MN
 
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Pinata Competitors (33)

One of Pinata’s 33 competitors is Innovapptive, a Venture Capital-Backed company based in Houston, TX.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Innovapptive Venture Capital-Backed Houston, TX
Gage Marketing Group Private Equity-Backed Minneapolis, MN
Jamocha Tech Private Equity-Backed Bengaluru, India
Toptal Venture Capital-Backed Wilmington, DE
Ceipal Venture Capital-Backed Rochester, NY
You’re viewing 5 of 33 competitors. Get the full list »

Pinata Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Pinata Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds
Bullpen Capital Venture Capital Minority
M13 Venture Capital Minority
Mana Ventures Venture Capital Minority
Navigate Ventures Growth/Expansion Minority
Moderne Ventures Venture Capital Minority
You’re viewing 5 of 10 investors. Get the full list »

Pinata Acquisitions (1)

Pinata’s most recent deal was a Merger/Acquisition with KLM Creative. The deal was made on 03-Feb-2011.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
KLM Creative 03-Feb-2011 Merger/Acquisition Media and Information Services (B2B)
To view Pinata’s complete acquisitions history, request access »

Pinata Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
KLM Creative Emeryville, CA 1994

Pinata FAQs

  • When was Pinata founded?

    Pinata was founded in 2015.

  • Where is Pinata headquartered?

    Pinata is headquartered in New York, NY.

  • What is the size of Pinata?

    Pinata has 30 total employees.

  • What industry is Pinata in?

    Pinata’s primary industry is Business/Productivity Software.

  • Is Pinata a private or public company?

    Pinata is a Private company.

  • What is the current valuation of Pinata?

    The current valuation of Pinata is .

  • What is Pinata’s current revenue?

    The current revenue for Pinata is .

  • How much funding has Pinata raised over time?

    Pinata has raised $13.8M.

  • Who are Pinata’s investors?

    Bullpen Capital, M13, Mana Ventures, Navigate Ventures, and Moderne Ventures are 5 of 10 investors who have invested in Pinata.

  • Who are Pinata’s competitors?

    Innovapptive, Gage Marketing Group, Jamocha Tech, Toptal, and Ceipal are some of the 33 competitors of Pinata.

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