Setoo Overview

  • Year Founded
  • 2017

Year Founded

  • Status
  • Private

  • Employees
  • 22

Employees

  • Latest Deal Type
  • M&A

Setoo General Information

Description

Developer of an insurance platform intended to get automated insurance services. The company's platform covers risks that relate to exogenous events that could ruin the customer journey by sending automated messages to the consumer on behalf of the OTA, explaining that a full refund has been provided and offers alternative flight suggestions, enabling customers and insurance users to process claims in a hassle-free manner.

Contact Information

Website
www.setoo.com
Formerly Known As
Setoo Group Limited
Ownership Status
Privately Held (backing)
Financing Status
Formerly VC-backed
Corporate Office
  • 30 Bankside Court
  • Station Fields
  • Kidlington OX5 1JE
  • England, United Kingdom
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Other Insurance
Vertical(s)
SaaS, InsurTech, FinTech
Corporate Office
  • 30 Bankside Court
  • Station Fields
  • Kidlington OX5 1JE
  • England, United Kingdom

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Setoo Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 15-Jul-2021 Completed Generating Revenue
3. Early Stage VC 19-Dec-2019 Completed Generating Revenue
2. Early Stage VC (Series A) 18-Sep-2018 $8.99M $8.99M Completed Generating Revenue
1. Seed Round Completed Startup
To view Setoo’s complete valuation and funding history, request access »

Setoo Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Ordinary
Ordinary
Ordinary 4,722,222 $0.000131 $1.77 $1.77 1x $1.77 26.5%
To view Setoo’s complete cap table history, request access »

Setoo Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an insurance platform intended to get automated insurance services. The company's platform covers risks tha
Media and Information Services (B2B)
Kidlington, United Kingdom
22 As of 2021

London, United Kingdom
 

Lancaster, PA
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Setoo Competitors (7)

One of Setoo’s 7 competitors is Insly, a Venture Capital-Backed company based in London, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Insly Venture Capital-Backed London, United Kingdom
Benefix Venture Capital-Backed Lancaster, PA
Sure Venture Capital-Backed New York, NY
Zemble Venture Capital-Backed San Francisco, CA
Zego Venture Capital-Backed London, United Kingdom
You’re viewing 5 of 7 competitors. Get the full list »

Setoo Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Ready to get started?

Request a free trial

Setoo FAQs

  • When was Setoo founded?

    Setoo was founded in 2017.

  • Where is Setoo headquartered?

    Setoo is headquartered in Kidlington, United Kingdom.

  • What is the size of Setoo?

    Setoo has 22 total employees.

  • What industry is Setoo in?

    Setoo’s primary industry is Media and Information Services (B2B).

  • Is Setoo a private or public company?

    Setoo is a Private company.

  • What is Setoo’s current revenue?

    The current revenue for Setoo is .

  • How much funding has Setoo raised over time?

    Setoo has raised $14.7M.

  • Who are Setoo’s competitors?

    Insly, Benefix, Sure, Zemble, and Zego are some of the 7 competitors of Setoo.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process