Billups Overview

  • Year Founded
  • 2003

Year Founded

  • Status
  • Private

  • Employees
  • 381

Employees

  • Latest Deal Type
  • Angel

  • Latest Deal Amount
  • $120K

Billups General Information

Description

Developer of out-of-home advertising technology designed to help brands plan, buy, measure, and optimize physical media campaigns with data-driven performance insights. The company provides analytics, attention measurement, audience planning, campaign measurement, programmatic advertising tools, and managed media services, enabling advertisers, agencies, and suppliers to improve out-of-home campaign targeting, performance, and return on investment.

Contact Information

Website
www.billups.com
Formerly Known As
Billups Holding Company, Billups Holdings
Ownership Status
Privately Held (backing)
Financing Status
Angel-Backed
Corporate Office
  • 340 Oswego Pointe Drive
  • Lake Oswego
  • Portland, OR 97034
  • United States
+1 (503)
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Vertical(s)
AdTech, Marketing Tech
Corporate Office
  • 340 Oswego Pointe Drive
  • Lake Oswego
  • Portland, OR 97034
  • United States
+1 (503)

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Billups Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Angel (individual) 16-Jul-2020 $120K Completed Generating Revenue
1. Debt - PPP 10-Apr-2020 Completed Generating Revenue
To view Billups’s complete valuation and funding history, request access »

Billups Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of out-of-home advertising technology designed to help brands plan, buy, measure, and optimize physical media
Media and Information Services (B2B)
Portland, OR
381 As of 2025

Sunnyvale, CA
 

London, United Kingdom
 
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Billups Competitors (16)

One of Billups’s 16 competitors is SDVI, a Venture Capital-Backed company based in Sunnyvale, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
SDVI Venture Capital-Backed Sunnyvale, CA
Posterscope Corporation London, United Kingdom
Zenith (Germany) Corporation Düsseldorf, Germany
160over90 Formerly PE-Backed New York, NY
Love Advertising Corporation Houston, TX
You’re viewing 5 of 16 competitors. Get the full list »

Billups Patents

  • 41

    Total Documents Applications and Grants

  • Total Patents Families

  • 29

    Granted

  • 9

    Pending

  • Expiring in next 12 mo

Billups Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
EP-4109946-A1 Privacy preserving exposure and/or attribution determination by mobile device Pending 22-Jun-2021
US-12050716-B2 Privacy preserving exposure and/or attribution determination by mobile device Active 22-Jun-2021
US-20220405424-A1 Privacy preserving exposure and/or attribution determination by mobile device Active 22-Jun-2021
US-20240346179-A1 Privacy preserving exposure and/or attribution determination by mobile device Pending 22-Jun-2021
EP-4073532-A1 Mobile signal based building footprints Pending 13-Dec-2019 G01S5/145
To view Billups’s complete patent history, request access »

Billups Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Billups Acquisitions (13)

Billups’s most recent deal was a Merger/Acquisition with Cequel Media. The deal was made on 05-Mar-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Cequel Media 05-Mar-2025 Merger/Acquisition Media and Information Services (B2B)
Bridge (Media and Information Services (B2B)) 12-Nov-2024 Merger/Acquisition Media and Information Services (B2B)
Billie Media 07-May-2024 Merger/Acquisition Media and Information Services (B2B)
Outsight (Media and Information Services (B2B)) 03-Jan-2024 Merger/Acquisition Media and Information Services (B2B)
OOH Labs 10-Oct-2023 Merger/Acquisition Media and Information Services (B2B)
You’re viewing 5 of 13 acquisitions. Get the full list »

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Billups Affiliates

Subsidiaries (4)

Name Industry Location Year Founded
Billie Media Auckland, New Zealand 2021
Bridge (Media and Information Services (B2B)) London, United Kingdom 2013
Cequel Media New York, NY 2007
Russmedia Schwarzach, Austria 1919

Billups FAQs

  • When was Billups founded?

    Billups was founded in 2003.

  • Where is Billups headquartered?

    Billups is headquartered in Portland, OR.

  • What is the size of Billups?

    Billups has 381 total employees.

  • What industry is Billups in?

    Billups’s primary industry is Media and Information Services (B2B).

  • Is Billups a private or public company?

    Billups is a Private company.

  • What is Billups’s current revenue?

    The current revenue for Billups is .

  • How much funding has Billups raised over time?

    Billups has raised $120K.

  • Who are Billups’s competitors?

    SDVI, Posterscope, Zenith (Germany), 160over90, and Love Advertising are some of the 16 competitors of Billups.

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