Prima Overview

  • Year Founded
  • 2018

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 61

Employees

  • Latest Deal Type
  • M&A

Prima General Information

Description

Operator of a consumer wellness brand intended to offer hemp-based cannabinoids and botanical products. The company's brand bridges the gap between science, nature, and the human body through education, social impact, and functionally innovative botanical products, enabling consumers to focus on their health, happiness, and the betterment of their lives.

Contact Information

Website
www.prima.co
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 3130 Wilshire Boulevard
  • Suite 150
  • Santa Monica, CA 90403
  • United States
+1 (310)
Primary Industry
Personal Products
Other Industries
Other Consumer Non-Durables
Application Software
Parent Company
Sky Marketing Corp.
Corporate Office
  • 3130 Wilshire Boulevard
  • Suite 150
  • Santa Monica, CA 90403
  • United States
+1 (310)

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Prima Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 11-Feb-2025 Completed Generating Revenue
4. Secondary Transaction - Private Completed Generating Revenue
3. Seed Round 21-May-2021 Completed Generating Revenue
2. Debt - PPP 13-Apr-2020 $3.27M Completed Generating Revenue
1. Seed Round 07-Feb-2019 $3.27M $3.27M Completed Startup
To view Prima’s complete valuation and funding history, request access »

Prima Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed-2
Seed-1
Seed 3,790,942 $0.000100 6% $0.86 $0.86 1x $0.86 19.61%
To view Prima’s complete cap table history, request access »

Prima Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Prima Former Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds
Angel (individual) Minority
Alumni Ventures Venture Capital Minority
Angel (individual) Minority
Defy Partners Management Venture Capital Minority
Emerald Health Pharmaceuticals VC-Backed Company Minority
You’re viewing 5 of 13 investors. Get the full list »

Prima Investments & Acquisitions (2)

Prima’s most recent deal was a Merger/Acquisition with Prospect Farms (Maine). The deal was made on 13-Dec-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Prospect Farms (Maine) 13-Dec-2022 Merger/Acquisition Other Consumer Non-Durables
Agritrack 01-Dec-2022 Accelerator/Incubator Business/Productivity Software
To view Prima’s complete investments and acquisitions history, request access »

Prima Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Prospect Farms (Maine) Prospect, ME 2018

Prima FAQs

  • When was Prima founded?

    Prima was founded in 2018.

  • Where is Prima headquartered?

    Prima is headquartered in Santa Monica, CA.

  • What is the size of Prima?

    Prima has 61 total employees.

  • What industry is Prima in?

    Prima’s primary industry is Personal Products.

  • Is Prima a private or public company?

    Prima is a Private company.

  • What is Prima’s current revenue?

    The current revenue for Prima is .

  • How much funding has Prima raised over time?

    Prima has raised $12.8M.

  • Who are Prima’s investors?

    , Alumni Ventures, , Defy Partners Management, and Emerald Health Pharmaceuticals are 5 of 13 investors who have invested in Prima.

  • When was Prima acquired?

    Prima was acquired on 11-Feb-2025.

  • Who acquired Prima?

    Prima was acquired by Sky Marketing Corp..

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