HooYu Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 144

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 1

HooYu General Information

Description

Developer of identity verification and fraud investigation platform designed to verify customer identity by analyzing their digital footprint. The company's platform offers ID verification, fraud investigation, data visualization, KYC, document verification, fraud impersonation, sanctions screening, age verification, law enforcement, through real-time digital footprint analysis and facial biometrics, thereby enabling clients to unite and combine multiple identity technologies helping them to verify their customers and identify bad actors.

Contact Information

Website
www.hooyu.com
Formerly Known As
192business Ltd, 192.Com Ltd
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Corporate Office
  • Fora, 180 Borough High Street
  • London SE1 1LB
  • England, United Kingdom
+44 020
Primary Industry
Business/Productivity Software
Other Industries
Application Software
Parent Company
Mitek Systems
Corporate Office
  • Fora, 180 Borough High Street
  • London SE1 1LB
  • England, United Kingdom
+44 020

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HooYu Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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HooYu Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of identity verification and fraud investigation platform designed to verify customer identity by analyzing th
Business/Productivity Software
London, United Kingdom
144 As of 2025

Wilmslow, United Kingdom
 

London, United Kingdom
 
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HooYu Competitors (23)

One of HooYu’s 23 competitors is Nivo, a Venture Capital-Backed company based in Wilmslow, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Nivo Venture Capital-Backed Wilmslow, United Kingdom
Yoti Venture Capital-Backed London, United Kingdom
OneSpan Corporation Boston, MA
Socure Venture Capital-Backed Incline Village, NV
Trulioo Venture Capital-Backed Vancouver, Canada
You’re viewing 5 of 23 competitors. Get the full list »

HooYu Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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HooYu Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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HooYu FAQs

  • When was HooYu founded?

    HooYu was founded in 2010.

  • Where is HooYu headquartered?

    HooYu is headquartered in London, United Kingdom.

  • What is the size of HooYu?

    HooYu has 144 total employees.

  • What industry is HooYu in?

    HooYu’s primary industry is Business/Productivity Software.

  • Is HooYu a private or public company?

    HooYu is a Private company.

  • What is the current valuation of HooYu?

    The current valuation of HooYu is .

  • What is HooYu’s current revenue?

    The current revenue for HooYu is .

  • Who are HooYu’s investors?

    192.com has invested in HooYu.

  • Who are HooYu’s competitors?

    Nivo, Yoti, OneSpan, Socure, and Trulioo are some of the 23 competitors of HooYu.

  • When was HooYu acquired?

    HooYu was acquired on 23-Mar-2022.

  • Who acquired HooYu?

    HooYu was acquired by Mitek Systems.

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