Formulate Overview

  • Year Founded
  • 2018

Year Founded

  • Status
  • Private

  • Employees
  • 23

Employees

  • Latest Deal Type
  • Seed

  • Latest Deal Amount
  • $1.39M

  • Investors
  • 13

Formulate General Information

Description

Operator of a skin and haircare brand intended to offer customized hair, scalp, and skin care products. The company offers preservative-, sulfate-, paraben-, and cruelty-free customized shampoos and conditioners that are formulated based on the characteristics and efficacy of a list of ingredients, enabling customers to maintain smooth, silky, and healthy hair.

Contact Information

Website
www.formulate.co
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 1645 Headland Drive
  • Fenton, MO 63026
  • United States
+1 (312)
Primary Industry
Personal Products
Other Industries
Business/Productivity Software
Vertical(s)
CleanTech, Beauty, Artificial Intelligence & Machine Learning, E-Commerce
Corporate Office
  • 1645 Headland Drive
  • Fenton, MO 63026
  • United States
+1 (312)

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Formulate Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Seed Round 10-Jul-2025 $1.39M Completed Generating Revenue
2. Seed Round 07-Oct-2020 Completed Generating Revenue
1. Accelerator/Incubator 20-Mar-2020 Completed Startup
To view Formulate’s complete valuation and funding history, request access »

Formulate Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Seed-5
Seed-4
Seed 3
Seed 2 394,736 $0.000100 $0.76 $0.76 1x $0.76 2.52%
Seed 1 1,148,433 $0.000100 $0.95 $0.95 1x $0.95 7.32%
To view Formulate’s complete cap table history, request access »

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Opportunity Score

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Formulate Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a skin and haircare brand intended to offer customized hair, scalp, and skin care products. The company offe
Personal Products
Fenton, MO
23 As of 2026

New York, NY
 

New York, NY
 
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Formulate Competitors (2)

One of Formulate’s 2 competitors is Function of Beauty, a Venture Capital-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Function of Beauty Venture Capital-Backed New York, NY
Prose Venture Capital-Backed New York, NY
You’re viewing 2 of 2 competitors. Get the full list »

Formulate Signals

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Growth
Weekly Growth

Size Multiple

Median
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Key Data Points

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Formulate Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds
Acorn Pacific Ventures Venture Capital Minority
Allied Venture Partners Angel Group Minority
Amadeo Global Lender/Debt Provider Minority
Digital Disrupt Venture Capital Minority
Hands On Angel Venture Capital Minority
You’re viewing 5 of 13 investors. Get the full list »

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Formulate FAQs

  • When was Formulate founded?

    Formulate was founded in 2018.

  • Where is Formulate headquartered?

    Formulate is headquartered in Fenton, MO.

  • What is the size of Formulate?

    Formulate has 23 total employees.

  • What industry is Formulate in?

    Formulate’s primary industry is Personal Products.

  • Is Formulate a private or public company?

    Formulate is a Private company.

  • What is the current valuation of Formulate?

    The current valuation of Formulate is .

  • What is Formulate’s current revenue?

    The current revenue for Formulate is .

  • How much funding has Formulate raised over time?

    Formulate has raised $2.84M.

  • Who are Formulate’s investors?

    Acorn Pacific Ventures, Allied Venture Partners, Amadeo Global, Digital Disrupt, and Hands On Angel are 5 of 13 investors who have invested in Formulate.

  • Who are Formulate’s competitors?

    Function of Beauty and Prose are competitors of Formulate.

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