Function of Beauty Overview

  • Year Founded
  • 2015

Year Founded

  • Status
  • Private

  • Employees
  • 161

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 9

Function of Beauty General Information

Description

Operator of a beauty brand intended to offer personalized haircare, skincare, and body care products. The company's brand offers shampoos, conditioners, and styling products that are free from sulfates, parabens, phthalates, and mineral oils, enabling customers to get tailor-made beauty products to address their specific needs.

Contact Information

Formerly Known As
The Trim
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 166 Crosby Street
  • 10th Floor
  • New York, NY 10012
  • United States
+1 (469)
Primary Industry
Personal Products
Vertical(s)
Corporate Office
  • 166 Crosby Street
  • 10th Floor
  • New York, NY 10012
  • United States
+1 (469)

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Function of Beauty Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
12. Secondary Transaction - Private Completed Generating Revenue
11. Later Stage VC 01-Dec-2023 Completed Generating Revenue
10. Accelerator/Incubator Completed Generating Revenue
9. Debt - General 01-Oct-2022 Completed Generating Revenue
8. Later Stage VC (Series B) 25-Oct-2021 Completed Generating Revenue
7. Early Stage VC (Series A1) 10-Apr-2019 Completed Generating Revenue
6. Accelerator/Incubator 10-Sep-2018 Completed Generating Revenue
5. Early Stage VC Cancelled Generating Revenue
4. Early Stage VC (Series A) 09-Jul-2017 $12M $12.4M Completed Generating Revenue
3. Accelerator/Incubator 22-Mar-2016 $120K $390K Completed Generating Revenue
To view Function of Beauty’s complete valuation and funding history, request access »

Function of Beauty Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series B-1
Series B-5
Series B-4
Series B-3
Series B-2
Series A1 124,845 $0.000001 $18.11 $18.11 1x $18.11 2.14%
Series A 1,288,702 $0.000001 $10.13 $10.13 1x $10.13 9.92%
To view Function of Beauty’s complete cap table history, request access »

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Opportunity Score

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Exit Type

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Function of Beauty Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a beauty brand intended to offer personalized haircare, skincare, and body care products. The company's bran
Personal Products
New York, NY
161 As of 2023

Culver City, CA

Turate, Italy
 
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Function of Beauty Competitors (34)

One of Function of Beauty’s 34 competitors is Alterna Haircare, a Formerly PE-Backed company based in Culver City, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Alterna Haircare Formerly PE-Backed Culver City, CA
BeautyNova Private Equity-Backed Turate, Italy
Cosmetic Solutions Private Equity-Backed Boca Raton, FL
Prose Venture Capital-Backed New York, NY
MONAT Corporation Doral, FL
You’re viewing 5 of 34 competitors. Get the full list »

Function of Beauty Patents

Function of Beauty Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20250319008-A1 Hair compositions uses and methods thereof Pending 15-Apr-2024
WO-2025221664-A1 Hair compositions uses and methods thereof Pending 15-Apr-2024
JP-7406688-B2 Systems and methods for formulating personalized skin care products Active 29-Jan-2018
CA-3089831-A1 Systems and methods for formulating personalized skincare products Pending 29-Jan-2018
EP-3747017-A1 Systems and methods for formulating personalized skincare products Inactive 29-Jan-2018 G16H20/10
To view Function of Beauty’s complete patent history, request access »

Function of Beauty Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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Function of Beauty Investors (9)

Investor Name Investor Type Holding Investor Since Participating Rounds
EQUIAM Venture Capital Minority
ATEL Capital Group Asset Manager Minority
Angel (individual) Minority
CircleUp (Specialized Finance) VC-Backed Company Minority
L Catterton PE/Buyout Minority
You’re viewing 5 of 9 investors. Get the full list »

Function of Beauty Acquisitions (1)

Function of Beauty’s most recent deal was a Merger/Acquisition with Atolla. The deal was made on 31-Mar-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Atolla 31-Mar-2022 Merger/Acquisition Personal Products
To view Function of Beauty’s complete acquisitions history, request access »

Function of Beauty FAQs

  • When was Function of Beauty founded?

    Function of Beauty was founded in 2015.

  • Where is Function of Beauty headquartered?

    Function of Beauty is headquartered in New York, NY.

  • What is the size of Function of Beauty?

    Function of Beauty has 161 total employees.

  • What industry is Function of Beauty in?

    Function of Beauty’s primary industry is Personal Products.

  • Is Function of Beauty a private or public company?

    Function of Beauty is a Private company.

  • What is Function of Beauty’s current revenue?

    The current revenue for Function of Beauty is .

  • How much funding has Function of Beauty raised over time?

    Function of Beauty has raised $167M.

  • Who are Function of Beauty’s investors?

    EQUIAM, ATEL Capital Group, , CircleUp (Specialized Finance), and L Catterton are 5 of 9 investors who have invested in Function of Beauty.

  • Who are Function of Beauty’s competitors?

    Alterna Haircare, BeautyNova, Cosmetic Solutions, Prose, and MONAT are some of the 34 competitors of Function of Beauty.

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