Tru (Financial Software) Overview

  • Year Founded
  • 2021

Year Founded

  • Status
  • Private

  • Employees
  • 78

Employees

  • Latest Deal Type
  • Early Stage VC

  • Investors
  • 1

Tru (Financial Software) General Information

Description

Developer of a modular financial technology platform designed for enabling real-time payment, rewards, and incentive programs. The company's platform offers services such as branded physical and virtual card products, a real-time points rewards engine with data insights dashboards, enabling businesses and organizations across various industries to efficiently deploy custom prepaid, loyalty, and disbursement solutions globally and activate customer engagement.

Contact Information

Website
www.truuniverse.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 181 University Avenue
  • Suite 1410, Mississauga
  • Toronto, Ontario M5H 2X7
  • Canada
+1 (800)
Primary Industry
Financial Software
Other Industries
Other Financial Services
Vertical(s)
SaaS, Marketing Tech, FinTech
Corporate Office
  • 181 University Avenue
  • Suite 1410, Mississauga
  • Toronto, Ontario M5H 2X7
  • Canada
+1 (800)

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Tru (Financial Software) Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
1. Early Stage VC 01-Jan-2023 Completed Generating Revenue
To view Tru (Financial Software)’s complete valuation and funding history, request access »

Tru (Financial Software) Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a modular financial technology platform designed for enabling real-time payment, rewards, and incentive pro
Financial Software
Toronto, Canada
78 As of 2025

South San Francisco, CA
 

Collegeville, PA
 
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Tru (Financial Software) Competitors (15)

One of Tru (Financial Software)’s 15 competitors is Stripe, a Venture Capital-Backed company based in South San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Stripe Venture Capital-Backed South San Francisco, CA
Fama Cash Venture Capital-Backed Collegeville, PA
InComm Payments Private Equity-Backed Atlanta, GA
Berkeley Payment Solutions Private Debt Financed Oakville, Canada
PayGarden Venture Capital-Backed San Francisco, CA
You’re viewing 5 of 15 competitors. Get the full list »

Tru (Financial Software) Patents

  • 4

    Total Documents Applications and Grants

  • Total Patents Families

  • 1

    Granted

  • Pending

  • Expiring in next 12 mo

Tru (Financial Software) Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
CA-2787817-A1 Product information and payment system using scanable codes Active 21-Aug-2012
CA-2787817-C Product information and payment system using scanable codes Inactive 21-Aug-2012
US-20150213434-A1 Product information and payment system using scanable codes Inactive 21-Aug-2012
WO-2014029010-A1 Product information and payment system using scanable codes Inactive 21-Aug-2012 G06Q20/3276

Tru (Financial Software) Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Tru (Financial Software) Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds
BEST Funds Venture Capital Minority
To view Tru (Financial Software)’s complete investors history, request access »

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Tru (Financial Software) FAQs

  • When was Tru (Financial Software) founded?

    Tru (Financial Software) was founded in 2021.

  • Where is Tru (Financial Software) headquartered?

    Tru (Financial Software) is headquartered in Toronto, Canada.

  • What is the size of Tru (Financial Software)?

    Tru (Financial Software) has 78 total employees.

  • What industry is Tru (Financial Software) in?

    Tru (Financial Software)’s primary industry is Financial Software.

  • Is Tru (Financial Software) a private or public company?

    Tru (Financial Software) is a Private company.

  • What is Tru (Financial Software)’s current revenue?

    The current revenue for Tru (Financial Software) is .

  • Who are Tru (Financial Software)’s investors?

    BEST Funds has invested in Tru (Financial Software).

  • Who are Tru (Financial Software)’s competitors?

    Stripe, Fama Cash, InComm Payments, Berkeley Payment Solutions, and PayGarden are some of the 15 competitors of Tru (Financial Software).

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