Leapfrog Enterprises

Leapfrog Enterprises General Information

Description

Developer of educational platforms. The company designs, develops and markets technology-based learning products and related proprietary content for children around the world. It organizes, operates and assesses its business in two segments namely United States and International. The U.S. segment is responsible for the development, design, sales and marketing of multimedia learning platforms and related content, as well as learning toys, sold in the U.S. This segment markets and sells products directly to national and regional mass-market and specialty retailers and other retail stores and distributors. This segment also sells products through online store, App Center, and other Internet-based channels. The International segment is responsible for the localization, sales and marketing of multimedia learning platforms and related content, as well as learning toys, originally developed for the U.S. This segment markets and sells products to national and regional mass-market and specialty retailers and other outlets through the Company's offices in the United Kingdom, France, Canada and Mexico, as well as through distributors in various markets such as Australia, South Africa and Spain. The Company's multimedia learning platform products include features that facilitate learning experiences provided by libraries available in cartridge, print and digitally-downloadable forms. The LeapPad learning tablet line is children's learning tablets for children's aging three to nine, with built-in cameras for taking photographs and videos, and age-appropriate on-board content and utilities. LeapPad tablets are compatible with cartridge and digital content designed for LeapPads from LeapFrog Learning Library. The Company launched LeapPad3, a new version of 5 screen tablet line featuring a capacitive screen and faster processor, and LeapPad Ultra XDi, a revised version of LeapPad Ultra. The learning toys are generally designed for children from birth to age four and combine education, innovation and the joy of play. While the Company's products compete in the learning toy and electronic learning-aids markets, the multimedia learning platforms increasingly compete in a broader arena with a variety of consumer electronics products including tablet computers, eBook readers, mobile devices and gaming platforms. It also faces increased competition from creators of digital applications, software and content for children.