Lorillard Overview

  • Status
  • Acquired/​Merged
  • Employees
  • 2,900
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 1
  • Investments
  • 2

Lorillard General Information


Lorillard Inc was founded in 1760. The Company through its subsidiaries is engaged in the manufacture and sale of cigarettes. Its principal products are marketed under the brand names of Newport, Kent, True, Maverick and Old Gold with substantially all of its sales in the United States of America. The Company manufactures all of its products at its Greensboro, North Carolina facility. The Company produces cigarettes for both the premium and discount segments of the domestic cigarette market. The predominant form of promotion in the industry and for the Company consists of retail price reduction programs, such as discounting or lowering the price of a pack or carton of cigarettes in the retail store, and free pack with purchase promotions. These programs are developed, implemented and executed by its sales force through merchandising or promotional agreements with retail chain accounts and independent retailers. The Company focuses its retail programs in markets and stores reflecting potential for increased menthol sales. In the Company's production of cigarettes, it uses domestic and foreign grown burley and flue-cured leaf tobaccos, as well as aromatic tobaccos grown mainly in Turkey and other Near Eastern countries. It sells its products mainly to wholesale distributors, who in turn service retail outlets, chain store organizations, and government agencies, including the U.S. Armed Forces. The Company's principal competitors are the two other U.S. cigarette manufacturers, Philip Morris USA Inc. (Philip Morris), a subsidiary of Altria Group, Inc., and R.J. Reynolds Tobacco Company (RJR Tobacco), a subsidiary of RAI. It also competes with numerous other smaller manufacturers and importers of cigarettes. It owns the patents, trade secrets, know-how and trademarks, including its brand names and the distinctive packaging and displays, used by the Company in its business. The Company's business operations are subject to a variety of federal, state and local laws and regulations governing, among other things, publication of health warnings on cigarette packaging, advertising and sales of tobacco products, restrictions on smoking in public places and fire safety standards.

Contact Information

Ownership Status
Financing Status
Corporate Backed or Acquired
Primary Industry
Other Consumer Non-Durables
Former Stock Listing
Primary Office
  • Greensboro
  • Norwood, GA 30821
  • United States
Want detailed data on 2M+ companies?

What you see here scratches the surface

Request a free trial
Want to dig into this profile?

We’ll help you find what you need

Learn more

Lorillard Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

This information is available in the PitchBook Platform. To explore Lorillard‘s full profile, request access.

Request a free trial

Lorillard Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Lorillard Inc was founded in 1760. The Company through its subsidiaries is engaged in the manufacture and sale of cigare
Other Consumer Non-Durables
Norwood, GA
2,900 As of 2015
00.00 0000-00-00

00000 00

magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex
00000 00000000 000-00000000
Tokyo, Japan
00000 As of 0000
000000000 000.00

00000 00

eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia
00000 00000000 000-00000000
Geneva, Switzerland
00000 As of 0000
0.00 0000-00-00
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Lorillard Competitors (7)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Japan Tobacco Corporate Backed or Acquired Tokyo, Japan 00000 000.00 000000000 000.00
00000 0000000 0000 Corporate Backed or Acquired Geneva, Switzerland 00000 000000&0
00000 00 0000000 0 Corporate Backed or Acquired Santa Fe, NM 000 000000&0
000000 000000 0000 Corporation New York, NY 00000 000 000000&0
0.0. 00000000 0000 Formerly PE-Backed Winston-Salem, NC 000000&0
You’re viewing 5 of 7 competitors. Get the full list »

Lorillard Executive Team (5)

Name Title Board Seat Contact Info
Ronald Milstein JD Executive Vice President, Legal and External Affairs
To view Lorillard’s complete executive team members history, request access »

Lorillard Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Lorillard Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000 000000000 01-Oct-2013 000000000000000000 000.00 Other Consumer Products and Services 000000 0000000
Blu eCigs 25-Apr-2012 Merger/Acquisition 00000 Other Consumer Non-Durables 000000 0000000
To view Lorillard’s complete acquisitions history, request access »

Lorillard Subsidiaries (1)

Company Name Industry Location Founded
0000000000 0000 00 Corporate Pension Greensboro, NC 0000
To view Lorillard’s complete subsidiaries history, request access »

Lorillard Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
000 00000 25-Apr-2012 000000000000000000 00000 Completed
  • 000000000
To view Lorillard’s complete exits history, request access »